2003 Marketing Opportunity Study 
Selling Essentials RapidLearning Center
MAY 12, 2021
And if you assume they are, you may miss great opportunities to ask for referrals that can come up at any point. A study into the habits of business-to-business buyers sheds more light on the question. The blog post and Rapid Learning video module are based on the following research study: Johnson-Busbin, J.
Sales and Marketing Management
SEPTEMBER 14, 2017
Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. That’s why, as a marketer, you'll get more mileage from your materials by employing ABM to court many similar accounts rather than just one.
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Pointclear
AUGUST 8, 2011
Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.
Score More Sales
MAY 10, 2013
I opened my LinkedIn account on October 3, 2003. Ongoing use is a big issue in the SaaS marketplace – studies show that people who do not engage with their software-as-a-service don’t renew it. Listen and engage with their market and industry to offer insight to their buyers. Increase Opportunities.
SugarCRM
JUNE 13, 2023
Established in 2003, Marine Instruments is an industry leading company in the development of electronic equipment for the marine environment. With such efforts, it is no wonder the company secured a powerful position in the market. As a result, they were unable to spot possible opportunities. Download our case study here.
The Spiff Blog
SEPTEMBER 16, 2022
Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s excited to join Spiff’s marketing team! What excites you most about your role?
SugarCRM
AUGUST 28, 2020
In simple terms, the NPS system creates an opportunity to ask customers whether they would recommend a business to others and then asks why or why not. One broad-based study yielded data suggesting that NPS may be no better at predicting success than other loyalty metrics. NPS Origins.
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