Sales and Marketing Management
JANUARY 3, 2018
A 20-year study was conducted with residents of Framingham, Massachusetts, to understand how happiness and heart attacks connect in the real world. The research, completed in 2003, details how happiness extends up to three degrees of separation (for example, to the friends of one’s friends’ friends). 1 Fowler, J. and Christakis, N.,
Selling Essentials RapidLearning Center
MAY 12, 2021
A study into the habits of business-to-business buyers sheds more light on the question. Sales and marketing professors at Western Carolina University and Georgia State University surveyed 406 customers of a B2B service to see under what conditions they were most open to giving referrals. The post Best time to ask for a referral?
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Sales and Marketing Management
SEPTEMBER 14, 2017
Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. That’s why, as a marketer, you'll get more mileage from your materials by employing ABM to court many similar accounts rather than just one.
Score More Sales
MAY 10, 2013
I opened my LinkedIn account on October 3, 2003. Ongoing use is a big issue in the SaaS marketplace – studies show that people who do not engage with their software-as-a-service don’t renew it. Listen and engage with their market and industry to offer insight to their buyers. It is professional.
Pointclear
AUGUST 8, 2011
Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.
Sales and Marketing Management
NOVEMBER 22, 2017
Scott Jeffrey, PhD, was in graduate school at the University of Chicago when he decided to figure out how academic studies applied to real sales reps in the field. He began a lifelong journey of studying reps’ behaviors in real working conditions. In another study, Jeffrey asked sales reps what rewards or incentives they preferred5.
SugarCRM
JUNE 13, 2023
Established in 2003, Marine Instruments is an industry leading company in the development of electronic equipment for the marine environment. With such efforts, it is no wonder the company secured a powerful position in the market. Download our case study here.
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