The ROI Guy

JANUARY 10, 2011

When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 40

ROI Social Media Decision Maker Survey 40

Bigtincan

SEPTEMBER 13, 2021

Now, software integrations and AI-powered search can pull in files across dozens of repositories, read entire files in seconds and organize or serve them quickly and efficiently. For example, we’ve had clients with multiple full-time hires just managing marketing content before onboarding to Bigtincan — and that’s just one department.

Enterprise 105

Enterprise Enterprise Strategy How To 105

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost).

ROI 40

ROI Social Media Benefit Oracle 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

DECEMBER 15, 2005

Business intelligence (BI) software offerings, such as that offered by Hyperion and SAS, hold great promise to automate consolidation, analysis, presentation, reporting and compliance capabilities necessary to free enterprise data for actionable insight. In 2004, while most IT spending was flat, the BI market grew 11% to reach $4.3

ROI 40

ROI SCM Distribution Analytics 40

SaaStr - Sales Strategy

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support.

Scale 81

Scale Enterprise Enterprise Oracle 81

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

SaaStr - Sales Strategy

JULY 30, 2018

Ross : I think probably the biggest evolution, actually, is this understanding that software in a silo isn’t working for businesses. Ross : I think for enterprise software that’s really true. Again, it was because we weren’t just selling software. perspective watching the evolution of the industry as a whole?

Scale 71

Scale Video Hiring Enterprise 71

The ROI Guy

NOVEMBER 8, 2006

Because the process is automated, labor costs can be reduced, improving productivity, and enabling the reallocation of resources for more strategic tasks and better scale operations. Longer-term, RFID can help create new revenue generating applications and innovation to help grow market share. In grocery stores, as much as 8.3

ROI 40

ROI Retail Distribution Scale 40

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Bigtincan

DECEMBER 17, 2021

Enterprise File Sync and Share (EFSS) is a software service that allows employees to safely sync and share videos, photos, documents, files, and other assets with individuals inside and outside the organization across multiple devices like phones, laptops, desktops, and tablets. The ‘Increase Position in market share’ could be a Dropbox file.

Enterprise 52

Enterprise Enterprise Lead Rank Lead Scoring 52

The ROI Guy

JULY 22, 2010

The ShoreTel TCO Tool leverages the significant resources of Alinean, including its worldwide metrics database. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

SBI

FEBRUARY 7, 2019

As such, it is empowered to build, market and sell software applications on top of SAP Cloud Platform, the market-leading platform-as-a-service offering from SAP. Founded in 2005, Revegy helps sales teams navigate the maze of changing relationships, competing interests and corporate politics that accompany large accounts.

SAP 13

SAP Account Opportunity Sales Methodology 13

The ROI Guy

APRIL 25, 2006

But, is SOA just another vendor initiative to sell more hardware, software and services, or truly an industry changing construct? And in the end, many organizations realize that much of the dedicated capital investment in hardware and purchased software has been under-utilized, highly customized and inflexible to change.

Lead Rank 40

Lead Rank Lead Scoring Banking Benefit 40

LeadFuze

AUGUST 5, 2021

How to Make Sales and Marketing Meetings More Effective and Impactful. One of the best resources on the internet for anyone who sells stuff. Leah Bell is the Content Marketing Specialist for SalesLoft. The Gist: G2 Crowd is a massive name in the software space. Meghan Keaney Anderson – VP of Marketing at @HubSpot.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 10, 2010

This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40

The ROI Guy

NOVEMBER 8, 2006

Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Ideal Customer Profile Social Media Customer 40