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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. A pivot to remote selling. McKinsey research from the 2007-2008 recession shows that companies that spend carefully and strategically into a downturn grow faster once economies rebound.

Trends 156
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500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre

Hubspot Sales

But wild as this might sound, Dan actually didn't start his career in sales at HubSpot in 2007 — and I was lucky enough to have the chance to talk with him about the last 45-or-so years that he spent as a sales professional and what he has learned over that stretch. Six months later, Brian called again to inform him that HubSpot had pivoted.

Hubspot 92
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#SalesChats: 17th September at 9am PT

Pipeliner

Now more than ever, companies are having to re-address their sales plans and even look at pivoting into adjacent or completely new markets. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. 3 Elements to a Winning Sales Plan. John Golden.

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Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

Teams that traditionally sold in person had to pivot to an inside sales model. The pandemic hasn’t just caused pivots — it’s also caused permanent change. In the longer term: help your customers pivot to long-term hybrid businesses through content marketing and inside sales models. Offices have gone virtual. Your customer.

Hubspot 125
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

Sales enablement is pivotal in this endeavor. The iPhone (2007) Apple’s iPhone launch was hugely successful due to the product’s innovative multi-touch interface, appearance, and Apple’s brand appeal. Netflix Pivots Netflix began by sending DVDs through the mail in 1997. The ultimate objective?

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Ditching 'More is More' to Increase Sales Team Effectiveness by 50%: Teamwork.com’s Story

Hubspot Sales

In 2007, our founders started a web agency, building websites and other solutions for clients. The tool they built ended up being such a huge success that the founders pivoted the agency to focus on the platform. What’s the backstory? How did Teamwork.com get its start? The story is pretty cool. So, they decided to build one.

Hiring 104
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I Bid Farewell to NetWorks! Boise

Adaptive Business Services

Still, now in 2007, stuck in another crummy group, I needed a solution. Boise in October 2007 and the crash came in 2008. I made the pivot to consulting and I soon added a breakfast group and another lunch group. I have known Virginia since 2007 and she has been a member since 2008. Shifting focus. Diluted membership.