Remove 2012 Remove Advertising Remove Marketing Remove Strategy
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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160
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Email Prospecting: 3 Strategies That Get Your Email Opened

The Sales Hunter

That is the truest statement when it comes to email marketing! There are a number of strategies you can apply that will greatly increase the likelihood your email will get opened. Here are three of them: Strategy 1: Make it about them. Strategy 2: Stop using capital letters. Your subject line is not an advertisement.

Strategy 226
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Is Selling Pain or Risk a Good Sales Strategy?

The Sales Hunter

Nothing wrong with that strategy, as long as the customer can see the price/value relationship – or maybe I should say the price/pain ratio as being worth it. Recently I was asked by a salesperson if selling a service to help someone avoid a $10,000 fine is a good strategy. Copyright 2012, Mark Hunter “The Sales Hunter.”

Strategy 176
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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

Pointclear

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. Click to start video at this point — Asked about what is happening or not happening in marketing and sales that is surprising this year, Ann references research that MarketingProfs did with the Content Marketing Institute last year.

Strategy 171
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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Your email address will not be shared. August 2011.

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The Pipeline ? Sales Alchemy

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Gary Hart’s career as an advertising, marketing, and sales executive began in 1971. Communication Strategy. Sales Strategy. When Sales Met Marketing. Your email address will not be shared. December 2011.

Pipeline 198
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.