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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. This is happening because part of the content production training includes mapping persona content to the Buyer’s Journey. Next year is a pivotal year for Marketing Leaders.

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How Getting Fired Actually Launched My Referral Business

No More Cold Calling

Then I asked the pivotal question: Do you have a referral system, a methodology, a programmatic, written strategy, with metrics, KPIs, skills, and accountability for results? So, in 2014, I published Pick Up the Damn Phone! I managed major training projects part-time and was on several faculties teaching sales programs.

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Sales middle managers – what motivates them the most?

Sales Training Connection

Although these responsibilities often are perceived as bureaucratic, routine and less than glamorous, they are pivotal for bring innovation to life. The Becker Hospital Review which shared the results of a 2014 Insigniam study that focuses on middle managers. ©2014 Sales Momentum, LLC.

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12 Female Entrepreneurs You Need to Follow

Hubspot Sales

Though the "Girlboss" era is now behind us , female entrepreneurs blazed trails long before the term became mainstream in 2014. Founder Gym is a leading online training program designed to teach underrepresented founders how to fundraise to scale their startups. Among notable female entrepreneurs is Madam CJ Walker. Image Source.

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Sales managers – expectations and accountability

Sales Training Connection

Setting clear expectations is simply one of the many requirements that make frontline managers the pivotal job for achieving sales success. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. ©2014 Sales Momentum ®.

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Sales productivity – the era of the absence of change is over

Sales Training Connection

Focus on the pivotal job first – the front-line sales manager. It makes sense to identify and focus first on the pivotal jobs. When it comes to sales the pivotal job is the front-line sales manager. Revisit sales skills training. ©2014 Sales Momentum, LLC.

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Sales management: Step 1 – Stop annoying your sales team

Sales Training Connection

Front-line sales managers are the pivotal job for driving sales success. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. ©2014 Sales Momentum, LLC. . ©2014 Sales Momentum, LLC.