Crunchbase

MARCH 1, 2023

They’re launching sales podcasts, YouTube channels and startups of their own. As the CMO and CGO at Latana (a MarTech and analytics platform) she was instrumental in raising a 36 million euro Series B funding round for her company in 2022. Full methodology details are available at the end of this article.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Partners in Excellence

SEPTEMBER 24, 2015

It’s an article about predictive and proscriptive analytics. Part of my reason is having just returned from Dreamforce 2015, as you would guess, a lot of the sessions talked about analytics. Proscriptive analytics is the foundation of appropriate, disruptive insight. I have to beg your indulgence on this article.

Lead Rank 48

Lead Rank Analytics Marketing Qualified Lead Insurance 48

PandaDoc

NOVEMBER 6, 2020

Millennials are shifting into decision-making and leadership roles in the workplace and accounted for half of the B2B buyers in 2015. You can link multiple sales channels to your centralized product inventory and streamline operations. Use of Customer Analytics. Upgraded Sales Process. The company tripled revenue within a year.

B2B 40

B2B Scale Decision Maker Vendor 40

Partners in Excellence

JANUARY 14, 2015

The article suggest the spend on Marketing Technology Solutions in 2015 will exceed $22.6 ” And analytics–at least we can now slice/dice/analyze why we aren’t performing–presenting the data in ways we’ve never seen or imagined before. How do we participate in those channels? Billion in 2018.

Marketing Qualified Lead 48

Marketing Qualified Lead Vendor Case Study Analytics 48

SalesLoft

JUNE 16, 2016

Enabled by rigorous training, a depth of knowledge and next-generation tools, SDRs will become a channel for valuable content all their own. It will help SDRs by suggesting PPOVs and build entire cadences based on the group’s real performance analytics. He led his team to the 2015 NBA Championship and began a basketball revolution.

Account Based Marketing 52

Account Based Marketing SalesForce Lead Rank Analytics 52

OpenSymmetry

MAY 23, 2016

According to Gartner research’s 2016 Sales Performance Management Magic Quadrant , the entire industry grew 10% in 2015, reaching a valuation of $715 million just in software sales with an estimated growth to $1.54bn by 2019. direct seller vs. channel overlay) from your sales team and modeled expected outcomes. Steps to Success.

Territories 40

Territories Vendor Incentives Incentive 40

Nutshell

MAY 21, 2021

So you can imagine how I felt when I was unexpectedly* laid off in January 2015, just two months after my wife and I bought our first house. Ben,” he said, “you’re an experienced writer and editor, you’ve managed freelancers, you’ve managed social channels, you already have the skills for this kind of work.” Folks, I was freaked.

Marketing 62

Marketing Hiring Lead Rank Lead Scoring 62

Partners in Excellence

DECEMBER 4, 2015

Coincidentally, I read a research report on The State Of Email Marketing 2015. It’s probably not unreasonable to think the same “thoughtfulness” is used in every other communication/engagement channel. And these are the marketing emails from well established organizations, sent by marketing and sales professionals.

Marketing 48

Marketing Face-to-face Vendor Email Marketing 48

Cincom Smart Selling

MARCH 30, 2016

This is important to all businesses, but especially to businesses that depend on multi-channel distribution. That requires data and analytics. You know what your direct sales force is selling to your customers, but, are you sure your indirect sales channels really embrace the message you are trying to convey? Marketing Metrics.

Marketing 72

Marketing Demographics Collateral Discount 72

LeadFuze

JULY 16, 2019

In November 2015, Temkin Group published research indicating the CX maturity level of B2B organizations. Put simply, omnichannel refers to providing a consistent and personalised experience to your buyers to simplify their customer journey irrespective of the channel they choose to interact with you. Source: Temkin Group.

Influencer 63

Influencer B2B Customer B2C 63

Artesian Solutions

JULY 19, 2018

Back in 2015 we wrote a blog on sales and marketing alignment entitled Sales & Marketing: The Peace Process , I re-read it the other day and it got me thinking about how much has really changed in the last three years. Does the disconnect still exist? Are the lines between sales and marketing still blurred?

Marketing 40

Marketing Retention Analytics Lead Rank 40

Circleback

JANUARY 30, 2018

The trend is likely to rise, and with data analytics-enabled businesses already a reality, it is wise to make more investments in this area. They are a tech-savvy generation that embraces metrics and data analytics in their workflow, while also preferring to communicate digitally, and they can be easily trained on latest sales technologies.

Trends 20

Trends Account Based Marketing Social Media Face-to-face 20

Tony Hughes

MARCH 13, 2018

To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. Build out a YouTube channel of customer testimonials. There's never been more data on your customers readily available in social channels.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Close.io

SEPTEMBER 4, 2019

The average profit margin visualizes the average profit made across all products, services, bundles, and sales channels to highlight your most profitable efforts. Provided by: Zoho Analytics. Best feature: AI-powered sales forecasting and pipeline analytics to help you understand what actions lead to more sales. Zoho Analytics.

Examples 82

Examples Top of Funnel Forecasting Lead Rank 82

SugarCRM

JANUARY 6, 2016

Additionally, confirm that you’ve appropriately tailored your message to the channel — while we typically expect more than a 140 character Tweet in an email, no one wants to sit and read an entire blog post in an email either. Think Big Picture. There’s more to an email than just the body message. Accommodate Mobile.

How To 20

How To Email Marketing SalesForce Campaigns 20

SugarCRM

JANUARY 6, 2016

Additionally, confirm that you’ve appropriately tailored your message to the channel — while we typically expect more than a 140 character Tweet in an email, no one wants to sit and read an entire blog post in an email either. Think Big Picture. There’s more to an email than just the body message. Accommodate Mobile.

How To 20

How To Email Marketing SalesForce Campaigns 20

Partners in Excellence

DECEMBER 31, 2017

I reply with the same responses I sent in 2015, 2014, 2013… , reminding the writer that my responses haven’t changed. They may be brushed up and updated slightly, for example, technology predictions will shift from analytics to AI. That’s the curmudgeonly, “Bah Humbug” response.).

Face-to-face 48

Face-to-face Account Based Marketing ACT Lead Rank 48

Sales Hacker

NOVEMBER 10, 2020

So the inflection point was 2014, 2015… 2014, we did 750,000 and S in ARR. And then 2015, we did 4.7 In 2015, we did 12 and a half, and then 25 million. He was at a company called Dachas Group, which was in social media analytics prior to TrendKite. That’s the other side of it. We can talk about that.

Call-back 74

Call-back Scale Compensation Ideal Customer Profile 74

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Are you highly analytical and curious by nature? Grew up in Michigan, in 2015 Amazon moved me to the Bay Area working in supply chain. Melissa Murillo.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

MAY 30, 2019

While Salesforce Ventures continues to invest heavily in the space, Salesforce’s last major acquisition was Steelbrick in December 2015. Predictive Analytics remains fluid. I had chosen the term thinking we would see three types of technologies blossoming: Orchestration of prospects engagement across email, voice, and other channels.

Scale 100

Scale Intent Data Lead Rank Forecasting 100