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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. We expect to see this spend occur in 2018.

Trends 184
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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. The problem?

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Privacy Policies: 5 Questions Channel Partners Should Be Asking to Avoid Disaster

Allbound

Five Questions Channel Program Leaders Should Be Asking. 2018 has marked a major shift in the way governments, companies, and consumers view data privacy. The landmark 2016 EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Changing Privacy Requirements. SUBSCRIBE TO THE BLOG.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. Adopted in 2016 and enacted in 2018, the GDPR was created to improve data collection, processing, and usage. Well, now we need to add a fifth P to the mix: privacy.

Campaigns 130
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9 Sales Trends to Watch for in 2018

Circleback

Amidst this chaos, let’s focus on what will really matter in 2018. Trends to Watch for in 2018. 2018 will see the development of more new tools and technologies powered by AI. In 2018, expect an entirely new set of innovative approaches to lure, satisfy, and delight customers. Data Will Be Key.

Trends 20
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Six Key Principles To Managing Remote Sales Teams

Crunchbase

When UberEats first launched in EMEA in 2016, my team and I found ourselves immediately confronted with the challenge of scale. In fact, Gartner recently found that the technologies commanding the most investment in customer service are those related to customer-facing channels, such as self-service.