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Mobile Tours Can Replace Flagging Trade Shows

Sales and Marketing Management

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

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What is Inside Sales? A Complete Overview

Mindtickle

Consider that in 2017, 20% of industrial companies preferred digital interactions and purchases. In 2017 In 2024 0 % 0 % of industrial companies preferred digital interactions and purchases With a strong strategy, organizations can engage with prospects how they want to engage. In 2017, that was the case for 47% of purchases.

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Engaging Your Prospects Across Social Platforms

Alice Heiman

That might be at a trade show or event, at their office, on the phone, via email or on social media. Network put together this useful graphic (from 2017) which shows key facts and stats about the major social media networks to help you decide. Where Are Your Prospects? . The Accion U.S.

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Becoming the Buyer Expert in Your Company

Pipeliner

They rarely commented on the email newsletter or the trade shows we spoke at. IKEA Back to College 2017 Microsite Includes Great Content for Both Students and Parents. We were finally successful in doing so, but only by becoming the company experts on our buyers. Only then did the salespeople offer respect and kudos.

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What is Data Normalization & Why Should You Care?

Zoominfo

Live events: Collecting business cards at trade shows is commonplace for marketers. And the adoption is of these technologies is growing; an additional 20% have plans to invest in SFA and enterprise marketing automation solutions in 2017 ( source ). There’s a reason for the rampant market adoption.

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The Scientific Approach To Setting Sales Goals For Your Sales Development Team

Sales Hacker

From online ads, to trade shows, sponsorships, events. Literally for every $1 ARR you acquire, the cost of sponsoring those shows including plane tickets, hotel rooms, people’s time and all the rest, it’s $0.75. Most clients stay with you for three years, so about $1,000 per month for 36 months. So, if we get to $0.40