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B2B Blog Post Round-Up: Content, Prospect Expectations & More

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This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. A typical content marketing strategy involves the creation and distribution of content with the sole purpose of attracting prospects to convert into paying customers. 4. 6 Sales Metrics to Track in 2018.

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5 Ways to Re-Engage with Prospects After the Holidays

Hubspot Sales

Already been ghosted by a few prospects this holiday season? Planning, budgetary shifts, and vacation are all reasons we lose track with prospects at the end of the year -- but it matters how and when you follow up in January. To help, I’ve outlined five tips for re-engaging with prospects and clients after the new year.

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Top 20 Sales Tech Vendors to Follow (and Party with) at Dreamforce #DF18

SBI

Unless you live under a rock, you know that Salesforce’s annual event, Dreamforce, is just around the corner. There are two other places you can find me during the event. The Seismic lounge at the hotel Zetta and the Ops Stars event at the old Mint. All of these events are free to attend but you do need to register.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

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The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Prospects enter the funnel at the top, and exit at the bottom as paying customers.

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Relationship Revolution: How Small Agencies Build Loyalty & Client Advocacy

BuzzBoard

billion in 2018 and is projected to grow in the future. A crucial strategy involves engaging and transforming your current customers into brand evangelists for your small agency. In turn, this can have a positive impact on your agency’s reputation, improving your prospects for new business opportunities.

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The 14 must-attend sales conferences of 2020

Nutshell

Whatever it is that excites you the most about attending sales conferences, you’ll find it at the various events listed below. With so many events around the world to choose from, we’ve done our best to assemble the 14 most essential sales conferences scheduled for 2020. The best part? Conference Orlando. Host: Sales 3.0

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Out With the Funnel, in With the Flywheel: The Modern Buyer’s Journey

Zoominfo

The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Prospects enter the funnel at the top, and exit at the bottom as paying customers.