Zoominfo
JANUARY 29, 2018
From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.
Vengreso
JULY 17, 2020
Hang develops and delivers a strategic framework for consistently onboarding new sellers, continuous talent nurture, and implementation of best practices in sales programs and tools. For example, in the last few years, a salesperson relied on trade shows for prospecting and lead generation. 31:09] Tools and technology.
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Alice Heiman
MAY 23, 2019
In May of 2018, Salesforce reported that 57% of sales reps didn’t hit their sales goals. Fortunately, by the end of 2018 things were looking up. To lead sales successfully, you need a detailed plan, compelling messaging, appropriate tools and consistent coaching. Only 46% of sales reps didn’t hit their goals. There is hope.
Hubspot Sales
AUGUST 15, 2018
These might include an event their company is sponsoring, a board event, a trade show, or an industry conference. Is your technology an attractive tool for engineers? Your typical CEO is a thought leader who’s actively engaged with their industry. Look for events where the CEO is speaking. Selling marketing software?
Sales and Marketing Management
FEBRUARY 8, 2021
You may do it in pieces, but it’s more than just buying digital tools. Interestingly, Casey says digital marketing technologies such as content marketing platforms and social advertising solutions have become less important to invest in separately since newer tools incorporate those elements into their capabilities.
SBI
FEBRUARY 19, 2020
According to a recent article by Inkwell Global Marketing, the average budget for exhibiting at a trade show is $50,000. This empowers the marketer with real data to determine what shows are worth attending and establishes credibility with the C-suite. The company signed 19 net-new clients in 2018, including its first.
Sales Hacker
MARCH 6, 2020
Lack of audience engagement in trade shows and conference presentations severely hurts your ability to communicate critical information about your company’s products or services. After you engage with people at a trade show, it can be tempting to follow up immediately with massive amounts of calls and emails.
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