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Out-of-Home Advertisements Unlock Access to Strong ROI for Marketers

SalesFuel

94% of marketers agree that out-of-home advertisements surprise and delight consumers more than other ad types, according to onescreen.ai. A recent report from OAAA says that “65% of the top 100 OOH advertisers increased their OOH spend from 2022.” And 20% of those advertisers doubled their spending. billion in 2023, a 2.1%

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Data Quality Concerns Impact CCPA Business Projects

Zoominfo

When CCPA went into effect on January 1, 2020, it grabbed headlines because many observers saw it as a smaller, American version of the sweeping General Data Protection Regulation (GDPR) in Europe. Figure 1 : Companies were most interested in compliance, judging from CCPA projects in 2020. Source: ZoomInfo. Source: ZoomInfo.

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Resources for Job Seekers in the 2020 Economy

SalesLoft

This post will be updated regularly with new resources (last updated 4/6/2020 at 1:20 pm EST). The One Club for Creativity: A non-profit that supports and celebrates the success of the global creative community, they created an ongoing collection of positions in the advertising industry during COVID-19. Now we’re sharing that with you.

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The 2020 sales and marketing tips for startup owners

Salesmate

He went against the popular belief that a retailer in an area with a concentrated population will fail. He even knew that the small businesses in the area purchased their retail supplies in advance to be always stocked. Use multiple channels for advertisements. Mr. Walton always listened to his customers. Happy selling.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Businesses must take aggressive action to spur an economic bounceback in 2020. to April 2020, the number of active business owners in the United States plunged by 3.3 The CMO Survey for June 2020 observed that 9% of marketing jobs have been lost due to the ongoing crisis. Small Businesses Face the Biggest Challenges.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). Like their counterparts in sales, advertising and marketing professionals also routinely experience toxicity in the workplace.

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