article thumbnail

Group travel is down, but not out

Sales and Marketing Management

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Incentives interrupted. This begs the question, what’s up with the weather scaredy-cats ?

Travel 218
article thumbnail

5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? and businesses were no exception. Never fear. Zero in on Your Target Market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. Source: Campaign Monitor.

article thumbnail

Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. One large IT infrastructure client worked with HMI on a campaign to replace the networking they normally accomplish at a trade show that was canceled.

Channels 156
article thumbnail

Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

We can notify you through your CRM or Slack for follow-up, or you can reach out to champions directly with personalized emails, display ads, or social campaigns. Engage Customers: Our integrated platform easily facilitates personalized and targeted campaigns across multiple marketing and sales channels. We generate over 1.2

article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

article thumbnail

The Daily Briefing: May 7, 2020

Chorus.ai

We’re mixing up the teams and running multiple incentives at the same time. Use laser-focused micro-campaigns to create your own secret sauce To stay ahead of any dips in the market, Tom’s team is refining their process so that they’re targeting the right people in the right way. Micro-campaigns are where the magic is.