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[eBook] Account-Based Marketing

DiscoverOrg Sales

Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account. Henry Schuck.

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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

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Our Top 5 Sales Events in 2019

Allego

Event participation is even more important for us in advancing our account-based marketing (ABM) efforts because we get to meet our buyers face-to-face at event venues. SiriusDecisions Summit is the must-attend event for innovators and trendsetters in B2B marketing and sales. SiriusDecisions Summit.

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Just Out! Our Top 20 Sales Tech Vendors to Follow at Dreamforce #DF17

SBI

There are over 3,000 sessions scheduled—936 if you filter by role for sales operations or sales professional, and 179 if you filter by Marketing /ABM as a role. The other thing to keep in mind is that not every solution provider caters to marketing or sales.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea Austin – VP at Nokia Software | Published Author. She was recognized as a leading sales mentor by Women in Sales North America. She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. by The American Association of Inside Sales Professionals 2013-2018.

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How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Cloud-based products. Sales enablement software. Marketing automation tools, and more. adds Theisen Chang , our Manager of Sales Development. Web servers. Integrations.

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Forrester Predicts: Top 10% of CMOs Will Increase Focus on Customer Value

SalesLoft

From Doritos to dish soap to data security software, you’re inundated with, even assaulted by options. With markets at saturation , it’s no surprise that so many brands are treading water. Many marketing leaders are nodding their heads right now. It used to be the title given to the top marketer.