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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

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Why You Can’t Automate Relationship-Building in Account-Based Sales

No More Cold Calling

In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them. Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media? You’re hosting a dinner party at your home. What’s Changed Since the 1950s?

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Sales & Advertising: Connecting the Dots with Sophia Bernard

criteria for success

In today's episode, we stray away from sales to learn a bit about the worlds of advertising and public relations. We talk with Sophia Bernard, who is currently a VP of Account Services at Edelman, a PR and marketing consulting agency. How trust shows up in advertising. Check out our blog ! Interview with Sophia Bernard.

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How to write Blog Articles that Attract Customers

Lead411

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. Below we detail the 13 essential elements without which you can’t write an outstanding blog that attracts customers. Offer him or her other blog content that is related to the topic.

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Will TikTok Work for B2B?

Sales and Marketing Management

Third-party reports show that companies advertising on TikTok are getting significantly higher ROI than legacy social media advertising. As TikTok matures into a legacy platform, the algorithm could change and force commercial accounts into the pay-to-play position that is the norm for other social media platforms.

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How to Write Blog Articles that attract customers

Lead411

Orbit’s survey shows that only 22% of blogs produce good marketing results. Below we detail the 13 essential elements without which you can’t write an outstanding blog that attracts customers. Providing links to the author’s social media account is also desirable. ” But what does it all mean? .”

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.