Zoominfo

JULY 27, 2023

As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level. Data supports the initial list building for the accounts you want to include in your ABM campaigns.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Hubspot Sales

NOVEMBER 20, 2023

In the ever-evolving world of sales, account executives play a crucial role in nurturing leads and closing deals. But where should you start implementing AI in your specific account executive role? Account executives can spend hours on end researching prospects. Say I'm an account executive and want to send a follow up email.

Account 81

Account Lead Rank Lead Scoring Ideal Customer Profile 81

Hubspot Sales

MARCH 16, 2023

Account executives work a fast-paced job that requires talent and discipline. They have to find sales opportunities, negotiate with customers, track multiple customers, and work to deliver on relevant KPIs every day. General Account Executive Interview Questions Expect the interview to start with simple questions.

Account 99

Account Hiring Remedy Education 99

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187

Channels Face-to-face Video Hubspot 187

Alice Heiman

MARCH 24, 2022

Account-based marketing is one of the hottest growth strategies right now (note: it’s not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. In our discussion, we talk about account-based marketing from two standpoints. Check it out below!

Account Based Marketing 117

Account Based Marketing Lead Rank Account Marketing Qualified Lead 117

Hubspot Sales

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 99

Social Media Channels Media Prospecting 99

Allego

MAY 26, 2022

Channel sales are in the spotlight. I joined Nancy Sperry , Allego’s Vice President, Strategic Partnerships and Business Development, on Zoom to discuss current challenges and opportunities for channel sales. Nancy was recently named to the CRN Women of the Channel list for 2022. It’s really cool.”.

Channels 62

Channels Top of Funnel Lead Rank Face-to-face 62

Sales and Marketing Management

OCTOBER 26, 2020

Sales run through the phone, website or customer portal focused on the smallest opportunities and the long tail of lower-value accounts. Myth 3: Only small deals or accounts are appropriate for virtual sales. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Janek Performance Group

OCTOBER 25, 2023

In B2B selling, we often focus on new accounts. This makes account planning essential. More than upselling and cross-selling, account planning is partnering with existing clients. Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today. This includes personnel.

Account 62

Account Survey Analysis Scale 62

Troops

OCTOBER 25, 2018

Of the three, this the big one: 35% of sales organizations using Slack have dedicated channels for every customer and prospect. 35% of Sales Orgs Have Dedicated Channels for Their Most Important Opportunities and Clients. The reasons behind this are twofold: Organizing communication around a particular account in one place.

Channels 119

Channels Data Inbound Enterprise 119

Steven Rosen

MAY 1, 2024

He cautions against hiring individuals who blame external factors for their lack of success, which indicates a lack of accountability and a victim mentality. He reminds sales managers that having high-performing reps on their team is a blessing and an opportunity for growth.

Lead Rank 228

Lead Rank Lead Scoring Hiring Leads 228

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In doing so, your team can make better decisions around which channels, tactics, and campaigns will deliver the right results. These include campaign reach, account lift, influenced pipeline, and return on ad spend (ROAS).

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Sales Hacker

SEPTEMBER 23, 2021

A channel partner is a company that sells products and services for a technology manufacturer or vendor. What is a channel partner? Channel partners basically onboard other people to sell your product for you. But by far, the option that could potentially bring you in the most sales is resellers and sales channel partners.

Channels 101

Channels Scale How To Commission 101

eGrabber

NOVEMBER 30, 2021

But by identifying specific target accounts, who would become your ideal prospects, you’ll use your time wisely and efficiently, bringing order to your lead generation process. If you have a list of target accounts in place, you can go online to identify key decision-makers, do live research and find other information about the prospects.

Lead Generation 40

Lead Generation Ideal Customer Profile Sales Qualified Lead Account 40

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. Generally, marketing strategies generate leads, and then sales teams try to convert them.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

Zoominfo

APRIL 25, 2021

The email should acknowledge your prospect’s interest and offer them an opportunity to take the next step. In this image, the sales rep speaks to the live website visitor and an account profile populates on the right, which is enriched using IP resolution. With data enrichment, the process becomes simpler and faster.

Sales Qualified Lead 130

Sales Qualified Lead Inbound Lead Rank Lead Scoring 130

Emissary

NOVEMBER 14, 2022

Check out the B2B marketing infographic below for a guide to how account intelligence can drive enterprise B2B marketing success. In order to create an effective, hyper-personalized account-based marketing strategy , it is essential to use human intelligence to anticipate the full buying committees of your target accounts.

Account Based Marketing 52

Account Based Marketing Account B2B Marketing 52

Hubspot Sales

AUGUST 26, 2020

Leveraging a customer data platform (CDP) to support account-based selling is a prime example. If you’re not yet up to speed on CDPs or account-based selling, it’s time to change that. Account-based selling takes things to a new level. They target, reach out to, and land any account you’ve IDed as being high value.

Ideal Customer Profile 137

Ideal Customer Profile Account Data Sales Qualified Lead 137

Sales Hacker

APRIL 12, 2022

Join us for a great conversation about what account-based marketing is and what it means when it’s done well. How a well-defined ICP makes account-based marketing easier. Defining account-based marketing [13:25]. Auseh Britt: Terminus is a multi-channel engagement platform to do account based marketing.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profile Account Strategy 88

Hubspot Sales

MARCH 18, 2019

At some point, most company leaders have looked at their list of best clients and thought, "It would be really bad if we lost any of these accounts." The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. Key Account Management.

Hiring 127

Hiring Account Analytics Sales Qualified Lead 127

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 101

Channels Lead Rank Hiring Lead Scoring 101

BuzzBoard

NOVEMBER 24, 2023

With software consumption heavily skewing towards SaaS and subscription-based pricing, the lifetime value of enterprise accounts is tremendous for providers that can continually deliver ROI. Rather than transactional customer acquisition, ABM fosters meaningful relationships with accounts that snowball into renewal and growth opportunities.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. On the Criteria for Success YouTube channel, you’ll find selling inspiration, important tips and tricks, and so much more.

Channels 100

Channels Video Hubspot Face-to-face 100

Pipeliner

OCTOBER 16, 2020

Winning business with a major account is a significant achievement that brings new revenue and profit. But with enterprise accounts, the win is just the beginning. After all the time and effort spent in winning a new major account, the research shows that most selling teams head for the hills in search of new treasures.

Enterprise 59

Enterprise Enterprise Account Apparel 59

DiscoverOrg Sales

MARCH 27, 2017

Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. When you’re taking an account-based approach, you’re not so much focused on quantity as you are quality.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Cincom Smart Selling

MAY 8, 2024

Lack of Renewal/Upsell Opportunities: Limited visibility into customer purchase history and usage makes identifying renewal and upsell opportunities extremely difficult. Relying solely on sales reps to monitor customer needs risks letting opportunities slip away. Businesses need to quickly adapt offerings to suit customer needs.

Enterprise 62

Enterprise Enterprise Sales Process Scale 62

Partners in Excellence

NOVEMBER 19, 2019

Account planning is important, it’s fundamental to growing our value and positioning with our key customers. It helps us align resources and activities with the customers that represent the most potential and opportunity. We are approaching the end of the year, everyone is involved in “account planning.”

Account 70

Account Exercises Account Based Marketing Report 70

Pipeliner

JULY 7, 2019

In today’s world, every business owners are looking for ways to attracting new customers and to develop more business opportunities. Prospecting Existing Accounts: Being a professional sales coach and speaker, Phil M Jones has made it his life’s work to demystify the decision-making process. He is CSMO at Pipeliner CRM.

Account 75

Account Prospecting Ideal Customer Profile Exact 75

Sales Hacker Training

AUGUST 25, 2021

We increased the average number of qualified opportunities per SDR by 92% that year. We wanted to reach out to our prospects across multiple channels in a way specifically tailored to their buyer persona, without losing scalability. Instead, have them start with account research. The results? Even better? Here’s how we did it.

Sales Qualified Lead 116

Sales Qualified Lead Opportunity Buyer Persona Call-back 116

No More Cold Calling

MARCH 2, 2017

Now more than ever, sales leaders and their account-based sales teams must be prepared for change. Sales leaders must put the proverbial stake in the ground, take a position, communicate it to their sales reps, and set goals, metrics, and accountability aligned with that position. This is a time of great change and uncertainty.

Account 120

Account Referrals Banking Guarantee 120

Apptivo

AUGUST 25, 2021

Salespeople follow up right from capturing a lead, converting it to sales qualified lead, moving it into pipeline opportunities, and improving the customer conversion rate. However, if you are new to this CRM sales industry, it could be quite challenging to gauge the difference between lead and opportunity. What is an opportunity?

Sales Qualified Lead 98

Sales Qualified Lead Lead Rank Lead Scoring Opportunity 98

Allbound

FEBRUARY 5, 2020

But when it comes to some things – like pizza toppings, the milk/sugar ratio of your coffee, or choosing channel partners – selectivity is the only way to get exactly what you want, no concessions required. Truth be told, not all potential channel partners are going to fit with your product, process, and vision. Are they eager?

Channels 78

Channels Ideal Customer Profile Resources Research 78

LeadFuze

DECEMBER 1, 2021

Marketing needs to figure out how it can scale account-based programs, and do so in a coordinated way with Sales. I’m going to share with you a system for account based prospecting that will get real results. We’ll cover: There are many steps to take in order for an account-based program to be successful.

Account Based Marketing 52

Account Based Marketing Account Prospecting Lead Rank 52

Emissary

JULY 18, 2022

Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. However, to get the most benefits of account based marketing program in today’s market, you might need to raise your game. Instead, work with sales to assess each candidate’s fit to your ideal account profile.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Account 52

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89