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5 Successful Lead Generation Strategies

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The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

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Lead generation and nurturing best practices for SMBs

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A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. Your blog and social media sites like Twitter, LinkedIn, TikTok, and other platforms your target audience uses.

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B2B Lead Generation: The Ultimate Guide

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Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit. Each element of a lead-scoring model is assigned a value, and as leads hit more and more criteria, they rack up points.

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How to Use Email Marketing Campaigns for Business Growth 

Smooth Sale

People also often skip over emails, and there’s a chance that your email might even end up in the customer’s spam email folder. If they’re diligent about keeping their email clean and tidy, they might even unsubscribe from your email listing–especially if they didn’t explicitly sign up for it.

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What’s the Best AI Sales Software for Selling Digital Services to Small Businesses

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AI transcends the act of simply inserting names. Think of an AI-generated email that references a recent blog post the prospect read on your website on ‘common SEO mistakes small businesses make’, demonstrating your agency’s genuine interest in their specific needs.

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Can You Use Ideas to Leverage Twitter for Sales?

Smooth Sale

What’s more, there has been a steady increase in the number of Twitter’s global monetizable daily active users (mDAU) – 15%, up from 229 million mDAU in the previous quarter of 2022 to 237.8 How to Leverage Twitter to up Your D2C Sales Game. A large Twitter follower base means nothing to your business if they aren’t engaging with you.

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The Beginner’s Guide to the CCPA: What This California Privacy Regulation Means for Your Business

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At the start of 2020, California will roll out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States. According to the official CCPA website , the act provides California residents with the following: 1. What is the CCPA? Ownership of personal information.

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