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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Reaching More Educated Buyers. Reaching educated buyers is ultimately about providing helpful resources when they need it most.

Education 330
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6 Reasons Why Blogs Produce More Leads

SBI Growth

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. Let’s take a closer look at blogs and why they are so effective in producing leads. SBI's research shows that leads from blogs convert better by: Over 20X vs. Direct Mail leads.

Lead Rank 306
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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

Our guest blog offers compelling insights regarding ‘Why are points-of-purchase POP displays so effective?’ POP displays are strategically placed promotional materials or advertising graphics where the customer makes a buying decision. ’ Why Point-of-Purchase POP Displays Are Effective?

Hiring 106
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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

If you’re a regular reader of our B2B blog, you already know the drill. Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. Therefore, marketing content is primarily used to build links and advertise. And there you have it—our sixth B2B blog post round up.

B2B 124
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9 Strategies to Convert Your Blog Traffic Into Leads

SugarCRM

The Content Marketing Institute found that 7 out of 10 customers like brands’ articles more than ads. Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Newsletter Signups. Remarketing.

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The Underrated Marketing Methods To Be Considering

Smooth Sale

Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies. Below you will see the sub-title ‘old fashioned approach’ for marketing and advertising.

Marketing 148
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How to Create Digital Marketing Strategies for Small Businesses

BuzzBoard

This blog will guide you through the process of creating effective digital marketing strategies tailored specifically for small businesses, ensuring success in both selling and fulfilling your digital marketing services. Regularly update the website with blog posts, articles, and other types of content that provide value.