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Advertisers Stand Out with Pioneering Influencer Marketing Campaigns

SalesFuel

Here’s what your client should keep in mind when crafting influencer marketing campaigns. Advertisers Stand Out with Pioneering Influencer Marketing Campaigns Don’t Just Target Younger Generations It’s a common misconception that only Gen Zers and millennials are active on social media.

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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. Let’s get into it!

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Digital Marketing Investments to Fuel 2024 Business Growth

SalesFuel

Is your client trying to grow their business but they don’t know which digital marketing investments will make that happen? Digital Marketing Investments to Fuel 2024 Business Growth Digital Video According to a report by IAB , the digital media format that saw the strongest growth in 2023 was digital video. of digital ad revenue.

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How to Market Like A Big Business On A Small Budget

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Market Like A Big Business On A Small Budget Scaling the marketing mountain might seem like a task reserved for the giants in the business world, but hey, even the underdogs have their days of glory. Blogging regularly keeps readers interested and involved.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

Ever since Facebook announced that they changed the algorithm used to display ads in the news feed, there has been an intense debate over whether businesses should use Facebook for social media marketing or not. Some claim that businesses should not be advertising on Facebook at all. Does Facebook Advertising Work? In the U.S.

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How to Use Email Marketing Campaigns for Business Growth 

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Email Marketing Campaigns for Business Growth Experience shows that digital marketing heavily emphasizes strategies such as search engine optimization and social media presence. On the other hand, email has taken a back seat compared to other digital marketing strategies.