Sales vs marketing made clear in an ultimate guide to definition, importance, & differences
PandaDoc
MAY 13, 2024
Ongoing performance analysis is also important, helping to better inform strategies for things like advertising and social media campaigns. See also CRM vs. marketing automation: Why they’re a match made in heaven Sales teams, on the other hand, lean on customer relationship management (CRM) software, such as Salesforce and HubSpot.
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