article thumbnail

What Are Your Pandemic Priorities? [April Referral Selling Insights]

No More Cold Calling

Of course, I know why,” she said. “My Watch the webinar, take notes, and let me know one action you will take … immediately. They cut advertising, travel, training, marketing, and discretionary expense line items. The mother thought about it for a moment and then admitted she didn’t know why. My pan was too small.”.

Referrals 279
article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

Increase Conversion Rates Of course, the more spot-on your sales and marketing messaging and offers are, the higher your chances are of moving leads through the funnel and eventually converting them. Bonus points for email solutions that provide APIs that allow your business to build custom, reliable and scalable email into any app.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Crises Come Creativity

Sales and Marketing Management

That’s critical in the world of medicine, of course, but also important in all aspects of business. Here’s how Adams plans to reinvest her event and sponsorship dollars: Digital advertising:? From webinars to eBooks to virtual events, there’s a lot of different ways to go about this.”. Whether or not the U.S.

article thumbnail

5 Successful Lead Generation Strategies

Zoominfo

Additionally, you can produce webinars, workshops, seminars as well as facilitate virtual meetups and discussion groups that specifically serve your target audience. Paid social advertising can be an effective method to get your it in front of a lookalike audience on Facebook, Instagram, and even LinkedIn. Get Your Lead Scoring Right.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. When it comes to B2B lead sourcing, there are typically three courses of action: outbound prospecting, inbound marketing, and marketing campaigns. Customer Referrals. Company Blog. Social Media.

article thumbnail

Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

Of course you would. Emails, articles, news flashes, blasts, webinars, podcasts…they make my blood boil. You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. So why is your outreach still cold?

article thumbnail

How to Create a Targeted B2B Customer Profile

Zoominfo

Cheaper advertising – It’s no secret—broad, popular search terms like “business software,” or “ sales intelligence ,” are expensive for ads. With your CRM, find out which customers have been with your company for the longest, paying the most, engaging with the most content (especially events and webinars), and left the best feedback.