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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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How CRM Data Can Enhance Tenant and Client Relationships

Act!

But to meet their expectations, you’ll need management tools like an integrated Customer Relationship Management (CRM) system that empowers you to make data-driven decisions and personalize your customers’ experiences and journeys with your business. Why use a CRM for property leasing?

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. Difficulty tracking digital marketing/advertising efforts. Pain point #3: Difficulty tracking digital marketing/advertising efforts.

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Trend #3: Cross-device attribution moves into the spotlight.

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How to Implement a Customer Engagement Strategy With Customer Engagement Trends

LeadBoxer

That is why we put together these trends and strategy tips to help improve your company’s customer engagement strategy through the use of emerging technologies. The 3 Must-Use 2021 Customer Engagement Marketing Trends. The 4 Must-Use 2021 Customer Engagement Marketing Trends. The 4 Types Of Customer Engagement Levels.

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Guide to CRM Lead Management

Apptivo

Why is CRM lead management important? Benefits of Lead Management using Sales CRMs. It is the influence of location, interests, regional trends, and a variety of other things that ends up in determining a customer’s decision. Why is CRM lead management important? Hence, CRM lead management plays a crucial role.