What Are 'Warm Prospects' & Should You Pursue Them?
Hubspot Sales
AUGUST 20, 2020
Yeah, cold outreach is never ideal, but if you're only trying to reach cold prospects, your hand is kind of forced. But the spectrum of prospect interest isn't exactly binary. There's a middle ground between cold and qualified prospects known as warm prospects. Cold Prospect. Warm Prospect. The short answer?
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