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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. Pore through your expense reports to pin down any frivolous or unnecessary spending.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

By 2025, 72% of B2Bs expect 41% or more of their revenue to be derived from e-commerce websites they own or operate, according to Episerver’s “ B2B Digital Experiences Report. ”. However, according to the Episerver report, 54% of B2B companies are letting one obstacle keep them from selling online? Best of Both Worlds.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Many small businesses were operating with extremely low margins before the crisis began, some operating at a loss or only breaking even. It is not uncommon for sales reps to travel around the world to win prospects with face-to-face meetings. A cold reach out during a tense situation could alienate the prospect forever.

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Direct Mail Prospecting: 10 Reasons to Get Physical in Sales

Sales Hacker

I hate to break it to you, but prospects in your target accounts have the same reaction to your sales messages. In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. And you’re not alone.

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Mobile Marketing Tips for Small Business

Sales and Marketing Management

Moreover, the vast majority of prospects will visit a local business after they have acquired the information they need through mobile search. Make sure that your website looks well and performs flawlessly regardless of the devices that prospects are using. Optimize Your Website for Mobile.

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Personalization Strategies for Digital Marketing Agency Client Acquisition

BuzzBoard

It’s about standing out and demonstrating value to prospective clients. Personalization strategies involve leveraging the wealth of data available about prospective clients to customize marketing efforts, creating targeted, data-driven campaigns. As a result, they are highly relevant, interactive, and personal.

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6 Easy Steps to Get More Sales Referrals

Janek Performance Group

The ask goes something like this: Salesperson: “Hi Mrs. Prospect, I hate to bother you, but I was just wondering if you could give me a referral to anyone you know who might be interested in our solution.”. Mrs. Prospect: “Hmmm… maybe…let me think about that and get back to you.”.

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