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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

How do people feel about your company? The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. If you have a large following across multiple channels, this may seem like a daunting task.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

How do people feel about your company? The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. If you have a large following across multiple channels, this may seem like a daunting task.

Analysis 176
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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience.

Trends 105
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The Beginner's Guide to Competitive Benchmarking

Hubspot Sales

But the value of observing the competition isn't specific to board games — actual companies can benefit from it as well. For example, a company may practice internal benchmarking within a department to ensure a goal is hit each week, such as completing a certain number of sales calls. But looking inward can only get you so far.

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Responding to the Digital Sales Shift

Sales and Marketing Management

When the field reps were forced to stop calling on customers and prospects in person last March due to the pandemic, the company was faced with a challenge. “We Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel.

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How to Use Predictive Analytics to Improve Your CRM

Apptivo

This blog sets sail into the topic of predictive analytics, which aids in the progress of any company. Companies use this method to detect possible hazards and possibilities by analyzing large amounts of data spread across multiple repositories within the organization, such as log files, photographs, and videos.

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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

When the field reps were forced to stop calling on customers and prospects in person last March due to the pandemic, the company was faced with a challenge. “We Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel.