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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

How do people feel about your company? The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. It’s safe to assume your company provides a method for customers to contact you directly.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

How do people feel about your company? The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. It’s safe to assume your company provides a method for customers to contact you directly.

Analysis 176
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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years. Source: ZoomInfo.

Loyalty 226
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Conversation marketing hacks

Sales and Marketing Management

Why should company interactions with current and prospective customers or clients be any different? Kevin Lund, CEO of content marketing firm T3 Custom, says the key is to simply “speak human.”. According to Lund, “companies must stop talking at their customers and, instead, connect with them by simply speaking human.

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The Tao of WOW!

Sales and Marketing Management

Author: Staff Wowing customers has been built into the business plan of B2B companies across all industries. The scripted lines that are delivered by highly scrubbed flight attendants on competitors’ airlines are not what Branson is after. It’s the subject of Micah Solomon’s new book “Ignore Your Customers (And They’ll Go Away).”

Airlines 156
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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot Sales

An offering can't dominate a market as another "face in the crowd." The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Almost any airline can get you from point A to point B within a similar timeframe. Apple and Samsung both make smartphones.

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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

Author: John Larson A few weeks ago I was having lunch with a friend, a successful executive who has run large sales organizations for three different companies. Whose company is this customer going to trust? Over the years, many retailers and restaurant companies have adopted loyalty programs. I rarely ever do that.

Loyalty 290