The Tao of WOW!
Sales and Marketing Management
MARCH 4, 2020
Author: Staff Wowing customers has been built into the business plan of B2B companies across all industries. The scripted lines that are delivered by highly scrubbed flight attendants on competitors’ airlines are not what Branson is after. It’s the subject of Micah Solomon’s new book “Ignore Your Customers (And They’ll Go Away).”
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