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The Tao of WOW!

Sales and Marketing Management

Author: Staff Wowing customers has been built into the business plan of B2B companies across all industries. It’s the subject of Micah Solomon’s new book “Ignore Your Customers (And They’ll Go Away).” Satisfactory customer service isn’t enough, Solomon says.

Airlines 156
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10 Great Examples - Customer Service as a Powerful Sales Tool

Understanding the Sales Force

Last week, during my travels to Poland and back, I experienced how companies are using customer service as sales tools. In most cases, customer service tends to be vanilla, bland, and although professional in its approach, it is typically highly unspectacular.

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Price Leadership: What It Is & Whether Your Business Can Achieve It

Hubspot Sales

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. This makes it difficult (and occasionally unsustainable) for smaller companies to compete. Barometric Model. Collusive Model.

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Are You Missing The Sales Success Ingredient?

Smooth Sale

Customers expect you to care about their well-being by providing your company’s best possible service. It matters not whether you are a solo entrepreneur, a Fortune 100 corporation, or operate a company ranging in size between the two. The Worst Possible Customer Service.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Keep in mind, customers answer surveys differently than how they discuss your company ‘behind your back’, so to speak.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Keep in mind, customers answer surveys differently than how they discuss your company ‘behind your back’, so to speak.

Analysis 176
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Are Your Operations A Smooth Process for Your Clientele?

Smooth Sale

National companies will do their best to ensure that each establishment appears and operates similarly for visitors to feel comfortable. Additionally, partnering with similar companies can fill the gaps for a more comprehensive service. I was highly impressed by the company’s dedication to timeliness and the clientele.