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The Beginner's Guide to Competitive Benchmarking

Hubspot Sales

By benchmarking yourself against the competitors, you can identify any "blind spots" in your sales efforts, pinpoint best practices, and maintain a competitive edge within your market. By keeping a pulse on their overall performance, you can ensure you’re on the right track and spot immediate opportunities for improvement.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience.

Trends 107
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Responding to the Digital Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive Take any trend? Take any trend?—?social,

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Your Market’s New Normal

Pipeliner

The international transportation logistics client that generated 80% of their business from the airline industry. What’s changed with my markets? I’m not proposing we conduct three-day offsites to dive deeply into our market shifts. Market Patterns. We mentioned the airline industry but what about pharma?

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Your Solution Strategy Is Desperate for Validation

Mereo

How can you check the alignment of your solution strategy against the financial, business and go-to-market strategies also in the works? How can you take into consideration both customer- and market-driven inputs for a balanced approach ? Plus, it can be supported by a compelling integrated marketing campaign.

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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

Scott McCartney, who covers air travel for The Wall Street Journal, worked with three airline industry analysts to determine the long-term impact of COVID-19 on business travel. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive Take any trend? Take any trend?—?social,

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4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

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