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Conversation marketing hacks

Sales and Marketing Management

Content marketing has been a crucial ingredient impelling the evolution of traditional marketing into today’s more personalized approach, bridging the gap between cookie-cutter TV, radio and print mass marketing to highly customized digital and social media-driven communications.

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After Inbound 14 - Anatomy of a Hybrid Sales & Marketing Role

Understanding the Sales Force

I asked the question, "Is this a sales or a marketing role?". The audience desperately wanted this to be a hybrid - someone who could do both the marketing and the sales. If you needed to hire an airline employee would it be a pilot, flight attendant or a hybrid? Unfortunately, a hybrid role it is not.

Inbound 205
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Collaboration for Mid-Market Sales Growth

Score More Sales

It is critical to get products to market in a timely manner – which currently means sooner than ever before launched. Mid-market company leaders (and leaders of SMB’s) need to create an atmosphere of continuous improvement. Think airline industry after 9/11. Increase Opportunities. How can this impact sales?

Marketing 217
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Empathetic Email Marketing: 5 Ways to Win Over the Conscious Consumer

Appbuddy

These crises present brands and marketers with great uncertainty and have revealed important lessons about achieving a balance between commercialism and empathy in marketing communications. Let’s dive deeper into this topic and explore key tactics email marketers can use to win over the conscious consumer.

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The Beginner's Guide to Competitive Benchmarking

Hubspot Sales

By benchmarking yourself against the competitors, you can identify any "blind spots" in your sales efforts, pinpoint best practices, and maintain a competitive edge within your market. By keeping a pulse on their overall performance, you can ensure you’re on the right track and spot immediate opportunities for improvement.

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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

Here, I spoke with Bryan Kelley , Marketing Director for Uber for Business , to uncover how small business owners and sales reps can leverage vouchers from Uber for Business to increase event participation. We see strong usage from both sales and marketing professionals, as well as HR professionals and team members.

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Are You Missing The Sales Success Ingredient?

Smooth Sale

Client Perspective: Should my attempt to contact the person in charge prove fruitless, likely, I will never fly on that airline again. We were scheduled to return on the same airline but were transferred to another, which was a relief. The initial message indicated that the airline had changed our flight to the day before.