Zoominfo

JULY 18, 2022

Social selling may sound optional — sales people already leverage so many channels — but it’s an essential cross-selling motion in the modern sales toolkit. B2B buyers spend 27% of their purchase consideration time conducting independent research online , compared to only 5–6% with a sales rep. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. How to use Buyer Intent Data Tools.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

B2C 75

B2C CRM B2B Ideal Customer Profile 75

Pipeliner

DECEMBER 19, 2023

Harnessing the Power of Authority in Marketing John Golden had the pleasure of speaking with Frank Hussman, an internet entrepreneur from Amsterdam, Netherlands, with over two decades of experience in B2B marketing and sale s. Frank advised that it’s crucial to focus on one main channel and put all your efforts into it.

Industry 59

Industry B2B Video Demand Generation Agencies 59

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. Where are the inefficiencies?

B2B 147

B2B Scale Buyer Persona How To 147

BuzzBoard

NOVEMBER 22, 2023

Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content. AI-driven tools and automation streamline processes, allowing for the swift analysis of vast datasets to deliver content that resonates on a deeply personal level, increasing sales significantly.

B2B 105

B2B Strategy Demographics Social Media 105

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 110

Tools Ideal Customer Profile Prospecting Intent Data 110

Zoominfo

MARCH 8, 2021

Immediately after the lead arrives, you open it up in your CRM, find the website, and then open up the website in another browser tab. After loading the website, you’ll probably: Open up a tool that can provide you technology information. Paste that data into CRM. Move over to a different tool that provides lead intelligence.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100

CRM Ideal Customer Profile Data Strategy 100

Apptivo

SEPTEMBER 13, 2023

What is an Outbound Sales tool? Why use Outbound Sales CRM? How to find the best CRM for Outbound Sales? Maximizing Your Sales with B2B CRM Why not consider the age of automation, where everything from household chores to colossal construction projects can be efficiently managed? What is an Outbound Sales tool?

Outbound 52

Outbound CRM Conversion Sales Qualified Lead 52

Zoominfo

OCTOBER 5, 2021

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. However, optimizing your chat tool to maximize your team’s efficiency and generate leads requires finding the balance between automated and human touchpoints in your chat platform’s programming.

Sales Qualified Lead 100

Sales Qualified Lead B2B Lead Rank Lead Scoring 100

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. Must-haves include customer relationship management tools (CRM) and marketing automation platforms.

Advertising 185

Advertising Advertising B2B Scale 185

Sales and Marketing Management

FEBRUARY 8, 2021

B2B digital marketing has usually been focused on rational, short-term activity. Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. Author: Paul Nolan We asked what’s trending in digital marketing. Here’s some of what we heard back. Think Long-Term. More Integrations.

Top of Funnel 194

Top of Funnel Social Media Funnel Direct Response 194

Nutshell

DECEMBER 7, 2023

Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business. You can go through the following sections to learn more: Table of Contents What is a keyword research tool? With this tool, you can access up to 1.25

Research 62

Research Lead Rank Lead Scoring Tools 62

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Examples 130

Examples B2B Marketing Inbound 130

Sales 2.0

MARCH 15, 2023

David is the President of SalesRoads , an award-winning B2B sales outsourcing firm providing appointment setting and lead generation services. AI can be good for the buyer too If AI tools are used thoughtfully to prepare for all calls with prospects or buyers, this could actually be good for buyers too. Sign up for the Sales 2.0

Outsourcing Services 195

Outsourcing Services Tools Buyer Industry 195

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

The Pipeline

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. All measurable, all quantifiable and can be improved with skills and the right tools. And while strategy and skills are paramount, you need to select the right tools to support them. Productivity.

Lead Rank 352

Lead Rank Lead Scoring Ideal Customer Profile Objections 352

Hubspot Sales

OCTOBER 2, 2018

A recent Forrester report , commissioned by Mediafly , revealed B2B enterprises overwhelmingly provide tools and training to their direct sellers over their indirect or partner channels. 5 Reasons to Stop Ignoring Distribution Channels. 5 Reasons to Stop Ignoring Distribution Channels. The problem?

Distribution 87

Distribution Channels Sales Enablement Enterprise 87

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Digital Channels and Content. Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Nutshell

MAY 7, 2024

Table of Contents Understanding ROI in the context of trade shows How to measure ROI from trade shows Utilizing your CRM to enhance trade show preparation Not seeing a positive ROI from trade shows? Adding up your revenue may be a little more complex for other exhibitors, such as those in the business-to-business (B2B) space.

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

PandaDoc

FEBRUARY 24, 2023

The goal is to move from the status of a potential buyer to that of a customer by using different communication channels. Now that we’ve defined the importance of sales prospecting, let’s take a look at the most effective sales channels and prospecting techniques available to reach your prospects.

Paid Content 52

Paid Content Channels Webinar Metrics Ideal Customer Profile 52

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Zoominfo

JUNE 28, 2021

It is a marketing channel that enables two-way communication between buyers and sellers to provide critical buying information that accelerates their path to purchase. The problem with the current B2B buying process. Let us first identify the problems with the current B2B buying process. What is conversational marketing?

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Mindtickle

APRIL 9, 2024

In the past, most B2B sales were conducted face-to-face – perhaps in a prospect’s conference room or at a golf course. Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels. Gartner predicts that by 2025, 80% of B2B sales interactions will occur via digital channels.

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

Score More Sales

MARCH 26, 2013

Mid-sized companies need better tools to help understand what customers need and want. In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”.

CRM 235

CRM Guidelines Data Compensation 235

Janek Performance Group

APRIL 2, 2024

For example, McKinsey’s Future of B2B sales: The big reframe lists the following: More hybrid sales roles with a focus on business development in outperforming organizations Customer preference, including remote human interactions or digital self-service These changes can determine your approach, resource allocation, and competitiveness.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

SugarCRM

DECEMBER 20, 2022

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Also, the pain of CRM data hygiene, but that’s a topic for another time. There are so many ways to leverage your CRM data—especially in Account Based Marketing (ABM). Pipeline Aircover.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

LinkedFusion

AUGUST 30, 2022

Are you trying to find the best remote sales tools for your team? Because there are so many apps available, selecting the best tools for your company’s needs can be difficult. After all, you want tools that make it easier for your sales reps to make more sales and do their best work.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Revenue 52

PandaDoc

JULY 6, 2021

The ultimate target for any B2B sales team is to convert a lead into a quality sales lead. It is not new that a B2B sales cycle is a lot longer than that of a B2C , but once converted, these are high-value selling opportunities. How B2B marketing automation can help in creating more selling opportunities? Sales outreach.

Opportunity 52

Opportunity B2B Lead Rank Lead Scoring 52

Sales Hacker

OCTOBER 31, 2023

She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.

Competition 95

Competition Scale Marketing Intent Data 95