The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group).

Channels 53

Channels ROI Sales Goal Microsoft 53

SBI Growth

OCTOBER 8, 2018

Look across your digital tactics and channels…do your buyers go there? Let’s first define Digital Planning (or Digital Marketing) – Leveraging digital channels to reach customers and. Is their engagement worth the challenges involved in creating these? How do you know?

B2B 232

B2B Channels Buyer Marketing 232

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

eGrabber

JUNE 4, 2021

Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. 4 quick tips to increase your email marketing ROI by 50%.

Email Marketing 74

Email Marketing ROI Marketing Discount 74

SBI

MAY 2, 2018

And they continue to keep us because our customers regularly exceed revenue and profit projections thanks to our AI. Helps B2B companies maximize the top- and bottom-line value of every customer relationship. Our AI software delivers real-time sales and pricing guidance for all sales channels – direct, inside, eCommerce and more.

Revenue 139

Revenue How To ROI Case Study 139

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. Every company is different in industry, size, and goals but typically shares a similar desire of increasing revenue and brand success. Digital Channels and Content. KPIs should reflect company goals, segmented by campaign and time period. Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ).

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

JULY 26, 2023

The mentality was simple: if you want to increase revenue, hire more salespeople. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. 40% of businesses did not meet revenue targets in 2020. 68% of B2B customers are lost because of indifference, not mistakes. 40% of businesses did not meet revenue targets in 2020. What this means for you.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ). 89% marketers cite email as their primary channel for lead generation ( source ). Let’s get into it! billion users.

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Webinar costs.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Janek Performance Group

MAY 22, 2024

They note 75% of B2B sales professionals plan to evaluate, are evaluating, or are currently implementing AI solutions. By 2026, 65% of B2B sales organizations will move from intuition-based to data-driven decision making. It also ensures marketing messages resonate with target audiences across various channels and touchpoints.

Lead Rank 62

Lead Rank Lead Scoring Sales Qualified Lead Lead Qualification 62

No More Cold Calling

APRIL 15, 2021

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. Try this instead. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Janek Performance Group

APRIL 2, 2024

For example, McKinsey’s Future of B2B sales: The big reframe lists the following: More hybrid sales roles with a focus on business development in outperforming organizations Customer preference, including remote human interactions or digital self-service These changes can determine your approach, resource allocation, and competitiveness.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Allego

AUGUST 13, 2020

Mary’s expertise is B2B sales with a focus on how business leaders can adapt to the empowered buyer. Read on to see Mary’s seven sales enablement takeaways for B2B sales professionals. That’s the category that helps sellers manage their multi-channel cadences with customers and prospects. The first is sales engagement.

Sales Enablement 77

Sales Enablement B2B Hiring ROI 77

Pointclear

APRIL 6, 2017

we give growing companies an unfair advantage to beat revenue goals. We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. We’re not a lead gen or appointment setting firm, but rather a revenue focused extension (not a replacement) of your sales team.

Outsourcing Services 160

Outsourcing Services Lead Generation Sales Qualified Lead Lead Rank 160

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? What Are the Main B2B Marketing Plan Channels?

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Janek Performance Group

DECEMBER 5, 2023

This includes increasing revenue three to 15 percent and ROI 10-20 percent. According to McKinsey , hybrid sales generate deeper relationships that drive up to 50 percent more revenue. According to McKinsey , today’s customers want a mix of traditional, remote, and self-service channels. This trend is not a fad.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. But how do you know how to proceed when the rules of B2B sales prospecting continue to evolve? How to prepare for B2B sales prospecting.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

SBI Growth

JUNE 22, 2020

When it comes to Partner Marketing, the main focus, if there’s any focus at all, is often on making sure that your partners have the playbooks, tools, understanding, and marketing funds to sell your company’s products. But how much are.

ROI 207

ROI Marketing Tools Company 207

Showpad

FEBRUARY 9, 2024

It’s a must-have — because 57% of B2B customers expect content that is tailored to their unique needs (Forrester Personalization At Scale 2022 ). 57% of B2B customers expect content that is tailored to their unique needs. That leads to wasted revenue potential and missed quotas. Personalized content is no longer a nice-to-have.

Scale 52

Scale Face-to-face Decision Maker Survey 52

SBI

DECEMBER 14, 2021

Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Mediafly & InsightSquared join forces to help revenue teams improve forecast accuracy, enhance buyer engagement and increase revenue production.

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

Zoominfo

MAY 20, 2021

You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Give it a try and see how it transforms your revenue engine.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI Growth

MAY 14, 2020

You Chose to Work With Channel Partners for a Reason. At some point in your company’s evolution, you made the strategic decision to work with channel partners. Maybe these partners had better brand recognition. Perhaps you needed to scale without the.

Scale 344

Scale Channels Marketing Company 344

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

The ROI Guy

OCTOBER 1, 2013

We wanted you to know about the launch of free return on investment (ROI) calculators for our ValueStory™ App. These free ROI calculators help business executives benchmark their current spending and management practices, and understand how various initiatives might improve performance.

ROI 81

ROI Marketing B2B Lead Rank 81

DiscoverOrg Sales

FEBRUARY 21, 2019

Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates. sales teams more likely to grow.

ROI 171

ROI Survey Webinar Metrics Channels 171

Zoominfo

FEBRUARY 19, 2018

This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue. B2B Social Selling with Twitter. 74% of B2B marketing companies use Twitter to distribute content ( source ). B2B Social Selling with LinkedIn. B2B Social Selling with Facebook.

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Sales and Marketing Management

MAY 14, 2017

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. So, choose your channels wisely. Yet, ABM has been around forever. “I

Account Based Marketing 176

Account Based Marketing Lead Rank Lead Scoring Account 176

Vendor Neutral

AUGUST 26, 2021

6 Tactics for Revenue Operations Success in a Hybrid Landscape. Enabling Revenue Operations When Teams Aren’t in the Same Room. What Is Revenue Operations? What Is Revenue Operations? Revenue operations (or RevOps) is relatively new in the B2B sector, but the role is quickly gaining traction in organizations.

Revenue 52

Revenue Webinar Metrics Face-to-face Microsoft 52

Sales Hacker

FEBRUARY 17, 2022

COVID-19 has changed people’s buying habits, and that’s just as true for B2B buyers as it is for individual consumers. As we begin 2022, B2B buyers are more digitally inclined than ever. Revenue intelligence. Revenue intelligence is a developing area when it comes to this, and one to watch. Revenue operations (RO).

Top of Funnel 92

Top of Funnel Lead Rank Lead Scoring Forecasting 92

Allego

JUNE 11, 2024

In fact, research from HubSpot shows that 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team. 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team. Can you measure the ROI of your enablement tools and technology?

Sales Enablement 62

Sales Enablement Top of Funnel Strategy Hiring 62

Zoominfo

SEPTEMBER 14, 2020

In the world of B2B, things change quickly. Yet a B2B sales cycle can take anywhere between three and nine months , sometimes, even longer. Bigger deals: Sales reps who live and breathe their sales process know how to both target and nurture larger accounts which generates more revenue for the company. Define customer journey.

Top of Funnel 162

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 162