Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. With cutting-edge digital tools, considerably smaller sales teams can gain much more knowledge about their customers and how they intend to use their products. The first group is more lucrative but requires time-consuming consultation.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Hubspot Sales

JUNE 15, 2023

Salespeople are leveraging tools that streamline processes, save time, and create a more personalized experience for leads. In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Table of Contents How do B2B salespeople feel about AI? Optimizing the sales process with data.

B2B 106

B2B Benefit Data Lead Rank 106

Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. Use TrustPage to Compare Different Vendors As a B2B data vendor, ZoomInfo receives countless questions and requests about our privacy compliance practices.

Vendor 130

Vendor Data B2B Policies 130

Lead411

FEBRUARY 14, 2024

Commercial Real Estate leads: Ideas & Lead Generation Tools Here are the Top 5 Most Essential Tools for Unlocking Commercial Real Estate Leads Lead411 Zoominfo Cognism SalesFuel SharpLaunch Google News Frequently Asked Questions Getting high-quality leads is essential for success in the ever-changing commercial real estate market.

Real Estate 52

Real Estate Lead Generation Sales Qualified Lead Lead Rank 52

Zoominfo

JULY 18, 2022

B2B buyers spend 27% of their purchase consideration time conducting independent research online , compared to only 5–6% with a sales rep. B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. So, what does list churn have to do with B2B marketing data? Wait, are they working with bad data?

Data 251

Data B2B Churn Buyer Persona 251

Sales and Marketing Management

FEBRUARY 22, 2019

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. While 68 percent of B2B companies provide presentation templates to direct sellers, only 48 percent provide the same collateral to their indirect or partner sellers. times higher revenue growth.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

MARCH 15, 2022

But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today. Best-in-Class DaaS for RevOps: Reliable data, in the right place, in real time Having the best data is necessary, but if it’s not accessible with the right tools, then it’s all for naught. Take Siri for example.

B2B 130

B2B Marketing Scale Lead Rank 130

BuzzBoard

NOVEMBER 22, 2023

Did you know that 73% of consumers trust content created by generative AI? Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content. Research by Gartner suggests that by 2025, more than 80% of B2B sales interactions will occur in digital channels.

B2B 105

B2B Strategy Demographics Social Media 105

Allego

FEBRUARY 13, 2024

As the business world evolves at lightning speed, shifts in B2B buying behavior have revealed a significant disconnect between what modern buyers expect and the ability of go-to-market (GTM) teams to meet these expectations. Pillar 2: Collaboration Align revenue and buying teams through modern collaborative experiences.

Revenue 62

Revenue B2B Scale Buyer 62

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Benefits of YouTube for B2B Marketing. We say yes! Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. Marketing mistakes are costly.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Lead411

JULY 7, 2023

Unlocking the Power of Unlimited B2B Data: Lead411 Leads the Way in 2023 In today’s fast-paced business landscape, data has become the currency of success. The availability of comprehensive B2B data has transformed the way businesses operate, but not all data providers offer the same level of service.

B2B 98

B2B Sales Qualified Lead Data Lead Rank 98

eGrabber

JANUARY 30, 2024

B2B prospecting is the process of identifying potential customers for your business-to-business ( B2B ) products or services. In this guide, we will cover everything you need to know about what is B2B prospecting, the proven B2B prospecting strategies , and the role of B2B prospecting tools. #1

Ideal Customer Profile 45

Ideal Customer Profile B2B Prospecting Strategy 45

Pipeliner

AUGUST 17, 2018

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Future of Radio Advertising in Promoting B2B Sales. In his words, “B2B purchasers are consumers, too.

B2B 75

B2B Tools Marketing Advertising 75

eGrabber

SEPTEMBER 5, 2023

In the fast-paced world of B2B marketing, time is a precious commodity. One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. But you don’t need to worry, there are B2B sales prospecting tools to help you out. Those days are gone.

Ideal Customer Profile 59

Ideal Customer Profile B2B Prospecting Lead Generation 59

Allego

MARCH 21, 2023

These tools promote better alignment between marketing and sales, ensuring marketers create content that sellers want to use and that sales reps know how to use it properly during conversations with buyers. The Old Way vs. the New: 4 Ways Modern Sales Content Management Systems Outperform Traditional Tools 1. The solution?

System 118

System Tools Collateral Video 118

Zoominfo

AUGUST 1, 2023

Bad Data, Bad Outcomes The great advantage of next-generation AI tools like ChatGPT is their ability to produce outputs that are tuned to what a human user wants to hear. It is time-consuming, fraught, expensive, and simply no fun,” Redman wrote in CDO Magazine.

Data 130

Data B2B Harvest Scale 130

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. First of all, it’s time-consuming.

B2B 147

B2B Scale Buyer Persona How To 147

Partners in Excellence

MARCH 23, 2023

Somebody wanted to talk to me about the consumerization of B2B buying and selling. The sender had the position that, “most B2B transactions like buying, selling, and customer onboarding will feel the same as B2C transactions today – asynchronous, delightful, and quick.” What are these B2B transactions?

B2B 62

B2B B2C Face-to-face Buying Cycle 62

Accent Technologies

SEPTEMBER 30, 2023

Let me explain why this AI tool might just be your next best hire. The AI Revolution is ushering in tools that aren’t just 'smart'—they're practically colleagues. This tool can be your secret weapon, bridging gaps between sales, marketing, and actual revenue. How Does Enterprise ChatGPT Differ from the Consumer Version?

Enterprise 52

Enterprise Enterprise B2B Hiring 52

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. B2C brands are pros at using consumer intent data to send relevant content, like personalized product recommendations or store-specific promotions. This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

eGrabber

NOVEMBER 13, 2019

B2B prospecting is one of the most tedious and time-consuming tasks for businesses. B2B Prospecting Methods & Challenges. B2B businesses employ various prospecting strategies. This is again one of the most time-consuming tasks. B2B Prospecting Solution. 1 B2B Prospecting Tool for B2B Businesses.

B2B 45

B2B Tools Prospecting Webinar Metrics 45

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. They don’t just surf the web and refresh their social media feeds.

B2B 164

B2B Marketing Social Media Consumer 164

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. This development has had a significant impact on the B2B buyer’s journey. 50% of B2B queries are made on a smartphone ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Score More Sales

AUGUST 26, 2014

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). Many of our clients don’t take advantage of these tools yet though. Expand Your Pipeline. Close More Deals.

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Hubspot Sales

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. But what exactly is guided selling, and how does it benefit your business? How Does Guided Selling Work? Consider a simple example.

Software 91

Software Software Tools B2C 91

Allego

AUGUST 28, 2023

In the ever-evolving realm of B2B sales , the landscape of buyer behavior has undergone a radical transformation, posing fresh challenges for sales teams and their sales enablement counterparts. As a result, organizations must have innovative sales enablement strategies that resonate with today’s B2B buyers. Forrester 2.

Sales Enablement 62

Sales Enablement B2B Strategy Scale 62

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Trends 160

Trends B2B Marketing Channels 160

Janek Performance Group

SEPTEMBER 20, 2022

We all know the Kardashian’s can sell their products directly to consumers on social media, but what are the best B2B sales organizations and their sales reps doing with social midway through 2022? B2B Social Selling. The term “social selling” in the B2B sales process is a misleading term.

Social Selling 62

Social Selling B2B Outsourcing Services Strategy 62

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. The video is essentially a tutorial, but also serves as a great promotional tool aimed at business consumers. Whitepapers. The focus of the Webinar is using OneDrive for business. Your Product-Agnostic Strategy Should be Platform-Agnostic.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237