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The 5 Top Media for Cold Prospecting

Pointclear

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. Every business needs new customers. With 18,500 business lists available for rent in the U.S.,

Media 233
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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

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The Key to Account-Based Marketing Success

Zoominfo

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. When you offer highly targeted content to an account, customers and prospects feel understood and catered to, which expedites the sales process and increases the likelihood of contract renewal.

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The 7-Step Case Study Formula That Compels Prospects to Buy

Sales Hacker

Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. Even if you’re B2B, there is a human on the other end of that case study. Don’t settle for okay.

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Today, nearly 90% of B2B sales activities are conducted remotely via phone, videoconferencing, or the web, and customer preference for tech-enabled sales interactions has spiked dramatically in recent months, as have preferences for self-service options.

Marketing 166
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Why ABS is Even More Critical During COVID-19

Crunchbase

If you’re in business-to-business (B2B) sales, odds are you’ve heard the term “account-based selling” more than once. Account-based selling is an approach to sales that prioritizes identifying high-value accounts and implementing a coordinated, cross-functional B2B sales approach to closing those accounts.

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4 Language Hacks You Can Use in Sales to Stack the Deck & Close More Deals

Sales Hacker

Be as specific as possible with the tangible benefits your prospect will receive. A great way to discover your prospects’ language is to look at any media they’ve produced — blog posts, podcasts, and social media posts. Legendary direct response copywriter, Gary Halbert, always said, “delay is the death of a sale.”.

Closing 88