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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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What’s “Prompt Engineering” Have To Do With Sales?

Partners in Excellence

He said something to the effect, “I just saw something new, people are hiring “prompt engineers” to help refine how they are using these AI tools. That’s been a thing for at least 3 months, probably longer… ” Prompt engineering is something we are learning about.

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Why Product and Engineering Teams Belong on Sales Calls

Zoominfo

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Product managers and engineers can see the roadblocks sales teams face and experience firsthand the challenges of product-specific objections. Find the areas where your product or engineering colleagues can learn and grow.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— providing them with resources, knowledge and tools to achieve those established objectives. Also, redefine your value proposition and adapt your sales strategy to the current B2B landscape.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Is it time to add chatbots (or live chat) to your demand engine? That level of attention and traffic needs to convert higher than the typical 1% to 2% averages we often see in B2B marketing. Chatbots are the perfect tool to improve your website conversion rates while seamlessly fitting into your demand engine.

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How to Use AI Tools (like ChatGPT) for Sales

Allego

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there? How do you even use these things?

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