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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.

B2C 77
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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Let’s get into it.

B2B 124
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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Take the assessment today!

B2B 130
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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience.

Trends 104
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Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

It’s not just B2C companies that are selling directly from their websites, on Amazon or through affiliate relationships. Reps aren’t disappearing; instead, they’re transitioning into the value-added resources their business customers need. But you need to do more than keep your LinkedIn profile up to date.

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How To Develop Landing Pages That Actually Convert

Smooth Sale

It’s not the homepage; it’s a page people end up on after clicking a link you provide. A successful landing page can be what your marketing campaign precisely needs to give it a boost. If you genuinely want pages that convert, you need to follow these words of wisdom: Create A Goal for the Landing Page.

B2C 78
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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. Based on the quality of customer insights you have gleaned by going off-script in your conversations? Or do you automatically follow what the system tells you to do next? Making clients successful is hardly child’s play.