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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Facebook Lookalike Audiences. What is a Lookalike Audience?

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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

B2C 100
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The Best Social Selling Channels to Use in 2023

Hubspot Sales

Facebook Facebook is the most popular social selling platform among those who sell products directly within the app. And B2C salespeople report discovering new prospects most effectively through Facebook. Marketers say it offers the highest ROI and best selling tools. Best Social Selling Channels 1.

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The Top Social Selling Trends in 2022 [New Data]

Hubspot Sales

If you're in sales, you know that finding prospects isn't easy. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Using DMs (Direct Messages) to answer questions and engage prospects. The same can be true online.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. ecommerce tools fall into the following categories: Online store hosting: Build an online store from scratch.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Marketing will ping a lead to sales, and sales will say the prospect is not ready to buy, and they will pong it back to you.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

A first-touch attribution model assigns all credit to the first touchpoint that leads a prospect to an eventual conversion. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. They click the ad and ultimately read the blog post.

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