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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It’s a common practice among B2C marketers, but only 15% of B2B brands have an established influencer marketing program ( source ).

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? This tool helps sales professionals to identify and engage with high-quality leads on LinkedIn.

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The Top Social Selling Trends in 2022 [New Data]

Hubspot Sales

But remember — while social media is a powerful tool to start conversations, the ultimate goal is to eventually take it offline. Most sales professionals think of social media as a networking tool — which is true, but it's also a powerful search engine, enabling you to identify and research leads with just a few clicks. Over to You.

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Despite social media being the most preferred marketing tool with 83% of the marketers using it, many still believe in the myth and don’t implement social media strategy in their marketing process. You’ve also got to remember that social media doesn’t only refer to Instagram, Facebook, or Youtube. Brogan Renshaw .

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How to Negotiate to Close More Deals

Mr. Inside Sales

And it starts when prospects begin asking for a lower price or a “deal,” or for a reference before committing, or for a free trial to demo services or products. Example Three: Prospect: “I need a reference.”. So let me ask you this: What price point are you ready to commit to if the reference works out? This is negotiation.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior.

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How to Write a Sales Script: Strategies for Success

LeadFuze

We’ll also discuss adapting scripts based on business needs – from tailoring templates according to product pricing to differentiating scripts for B2B and B2C scenarios. Finally, we’ll touch upon how well-written scripts can speed up training times by serving as references for new hires. Try LeadFuze today.