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The Benefits and Pitfalls of Using a Blog as a Marketing Tool

Sales and Marketing Management

Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter. The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management.

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The Benefits of Video Marketing for Local Business

BuzzBoard

Introduction to Video Marketing for Local Businesses In the digital marketing era, local businesses have unprecedented access to exposure. Yet, many continue to underutilize a crucial channel- video marketing for local businesses. However, marketing with videos exceeds these platforms.

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Benefits of Integrating a CRM With Other Tools

Nutshell

Jumping back and forth between your customer relationship management (CRM) software and other sales and marketing tools can be a pain. By integrating your CRM with other tools, your business can increase efficiency and make better, data-backed decisions that help drive growth. Haven’t gotten your hands on a CRM yet?

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Benefits of using Automation to Boost Sales and Marketing

Apptivo

Best sales automation examples. How does Sales automation help the sales team to boost sales? Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. Nurturing warm leads.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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4 Benefits of Automation in Marketing

Nutshell

There are all kinds of useful marketing tools out there, but some of the best ones are marketing automation tools. These tools can take marketing tasks that are simple, mundane, and repetitive and perform them automatically. As useful as that is, it’s just one of the benefits of automation in marketing.

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Benefits of AI in Personalized Marketing

BuzzBoard

The integration of artificial intelligence (AI) in the field of digital marketing sales is offering unprecedented opportunities for all sellers catering to small and local businesses. In marketing, AI algorithms can analyze vast amounts of data to uncover patterns, predict behaviors, and automate decision-making processes.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting. This is where Steve Molis comes in. This is where Steve Molis comes in.