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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Today’s post gives the sales rep a recipe to get more from their marketing leads. Marketing must be on the hook to get good quality leads to sales. To learn more about how world-class marketers are enabling their sales teams to hit quota now, click here. Give responsibility for defining “good” sales leads back to marketing.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting. Improve close rates.

Data 177
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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

A big win for your sales team would be to find more prospective customers and start listening to what they are saying. If your potential buyer is a sales recruiter, for example, you can see where they are active and what they are working on, then tailor your messaging to better fit what their world is like currently.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Blogs, ebooks, webinars, social media. As the Sales Leader, you have high expectations for Marketing to deliver. Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Each member of your Sales Team can develop a personal brand. LinkedIn – Is your company blog linked to each AEs LinkedIn profile?

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Improve Close Rates More informed sales conversations. And new markets.

Data 100
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

As a VP of Sales, what is your biggest fear when it comes to competitors? McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. As a result, you should include it as part of your Sales Cadence. Marketing Software – HubSpot /Eloqua/Marketo/Alexa.

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Social Selling Success Stories

Score More Sales

Many who work for companies – especially mid-sized ones selling to other businesses – get stuck in doing the same old things year after year to build sales. to help entrepreneurs grow sales to ultimately grow their businesses. Additionally his blogging and Forbes column keeps him relevant and at the forefront.