Pricing challenges posed by a pandemic
Sales and Marketing Management
JUNE 22, 2020
In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. So we said, ‘Here, they’re all free. These are anything but normal circumstances.
Let's personalize your content