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Social Media Demand Generation: A Q&A

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B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Crafting Compelling Content for Local Social Media Marketing Success: Expert Tips

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Understanding the Importance of Compelling Content for Local Social Media Marketing Sales professionals within digital marketing agencies must master the art of content creation. Specifically, developing compelling content for local social media marketing is crucial for engagement and successful conversions.

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Optimizing Social Media Profiles for Local SEO Visibility: A Complete Guide

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The initial strategy to consider is the effective utilization of social media to captivate the attention of your target market. Maintaining an active social media presence enhances authenticity and fosters trust, inherently enabling your agency to differentiate itself. Visit our other blog posts for more insights.

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4 Reasons to Hire a Social Media Manager

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In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. As social media continues to grow, the need for a social media manager has grown as well.

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8 Social Media Mistakes B2B Marketers Should Avoid

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93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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Measuring Sucess in Local Social Media Marketing: Key Metrics and Tools

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Social media marketing is one of the most effective tools at your disposal. Social media establishes a direct line of communication with local customers, enabling the creation of personalized small business marketing campaigns. A successful social media marketing strategy emphasizes monitoring campaign performance.

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3 Steps to Combining Social Media & Competitive Intelligence

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Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Monitor Competitors on Social Media.