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Book notes: SPEAR Selling

Sales 2.0

I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling. Many of my thoughts on how to sell to major accounts show up on the pages of this book. Here’s a quick run through on a couple of the major elements of the book. Account Selection.

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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Consider obvious demographic characteristics like: Industry Size of company (how many employees or revenue) Geography. Humans, aka your prospects, don’t care about?your?problems Your prospect decides to do?

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Prospecting goggles

Sales 2.0

The problem is every deal seems great until you actually “get married” to your prospect and they become your client. When you have a book of business and take a look at your customers, you will inevitably see segmentation. Some obvious characteristics to look for: Industry. Try to avoid such “promiscuous prospecting”.

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot Sales

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. And the cleaning industry definitely fits the bill. Take a screw out of this Dutch company’s playbook and use robots to clean panels, much like they’re doing with window cleaning (a $2B+ industry).

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Social Selling Applicability by Industry

SBI Growth

The potential impact of Social Selling varies greatly by industry. Social Selling will be highly disruptive to some industries. If you are in an industry where social selling has high applicability, peddle faster. If you are in an industry where social selling has low applicability, ignore it. We track 19 industries.

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8 Sales Books to Kick Off a Year of Growth in 2022

Allego

When it comes to career growth, many factors play a role in our success, like meeting with managers to discover areas of improvement, attending events to network and rub elbows with industry peers, and participating in webinars to learn skills of the trade from experts. Problem Prospecting?!: About the Author. Learn More.

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Prospecting goggles

Sales 2.0

The problem is every deal seems great until you actually “get married” to your prospect and they become your client. When you have a book of business and take a look at your customers, you will inevitably see segmentation. Some obvious characteristics to look for: Industry. Try to avoid such “promiscuous prospecting”.