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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. However, user personas and buyer personas are distinctly different. Then the department heads have managers and staff reporting to them (user personas). So let’s dive in.

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How to Train Your Team in Social Selling

Hubspot Sales

We wrote this article to help you gain a better understanding of why training your reps in social selling is so important and how to go about doing so. Social Media Training for Sales Reps. Why is it so important to train your sales reps in social selling? And what benefits will you get out of training reps in social selling?

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Discovering the Best Sales Enablement Tools and Software

Showpad

That alignment can help create better Sales enablement assets, like buyer personas, client presentations, and onboarding training courses that help drive Sales productivity and performance. The bottom line is that not only do you need the best assets, but also Sales enablement tools and software to deploy those materials.

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10 Sales training ideas that increase team readiness

BrainShark

Reps need to know A LOT to be at their best in front of buyers, but has your sales training strategy kept up with the times? Many organizations’ sales training has grown stale by relying on old-school tactics, like on-site boot camps and long-winded presentations, causing information overload for new reps.

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28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

Use your defined buyer personas and ideal customer profiles (ICPs). This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Make meeting scheduling easier for prospects. Directly address your prospect’s pain points.

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17 Sales Training Games, Activities, & Ideas to Ramp Up Your Team

Hubspot Sales

There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training. Use a sales training template.

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New Hire Training for Salespeople: The Ultimate Guide

Hubspot Sales

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). When you're creating a new-hire training plan, remember a few things : Keep your training plan personalized, because no two reps are the same. Pre-week training. Product Training.

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