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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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Baby Come Back: 5 Tips to Plan a Winning Re-Engagement Campaign

Appbuddy

That’s why re-engagement campaigns are still widely considered a best practice for competitive email programs. Let’s dive deeper into re-engagement campaigns, the value they provide, and tips you can use today to start planning a winning campaign. How to know when it’s time for a re-engagement campaign.

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Here’s What Every Business Should Know about Multi-Channel Sales Management

Cincom Smart Selling

We loaded up our Mercury Meteor and after endless hours of driving across the wasteland of Kansas, we final crossed the border into Colorado. I kept asking my dad to stop the car so I could just “run over to that mountain” and climb up to the top. You Need Channel Management. Effective channel management doesn’t just happen.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. It’s become such a valuable tool for understanding available markets, pulling prospects, and measuring campaign success. The sales team then qualifies those leads as sales qualified leads (SQLs).

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts. Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel.

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How to Create an Effective Sales and Marketing Plan

Highspot

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts. Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel.