Zoominfo

OCTOBER 5, 2021

Scenario When you close a contract, your prospect transitions to a new customer. Add your new client to an automated onboarding drip campaign from the customer service team. Note: Specific steps may differ by customer segment , such as small business versus mid-market business, as well as by user or admin.

Campaigns 100

Campaigns Customer Segment Small Business 100

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

SBI Growth

JANUARY 20, 2014

Success is largely determined by the quality of campaign offers. Yet there’s little attention within marketing teams on developing quality offers. Optimize campaigns at the offer level to increase campaign results. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

BuzzBoard

JUNE 6, 2024

Understanding the Importance of Personalization Strategies for Digital Marketing Agency Client Acquisition Acquiring new clients is a fundamental challenge for any digital marketing agency. It’s about standing out and demonstrating value to prospective clients. Do show clients just how effective personalization can be.

Strategy 52

Strategy Marketing Small Business Small Business 52

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign.

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Allego

MAY 7, 2024

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Marketing Lead Rank 62

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? Closing more sales.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. However, focusing on the wrong elements can leave a campaign stalled by the side of the road. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Basic Steps Identify email campaign goals that pertain to your organization.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Hubspot Sales

JANUARY 4, 2021

While those first few phone calls may cause your heart to pound and your forehead to perspire, a calling campaign can be an incredibly lucrative endeavor for those who decide to brave it. This task gets even easier when you know how to properly plan and execute a calling campaign for your business. What is a calling campaign?

Campaigns 119

Campaigns How To Cold Calling Telemarketing 119

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

The Pipeline

OCTOBER 15, 2019

Much like the ponies, timing in prospecting is a mug’s game. I remember watching a group of investors who seemed comfortable discussing their view of prospecting success. This is as close to selling as Seine fishing is to fly fishing. Another 20% are not in the market now, but know they will need to explore soon, 12 – 18 months.

Prospecting 212

Prospecting Influencer Buyer Education 212

Apptivo

DECEMBER 26, 2022

Chief amongst them is that sales and marketing teams end up chasing a lot of rabbits and inevitably are not able to devote enough time to all leads generated, and many end up buying from competitors. A prospective customer may be categorized as cold, warm, or hot depending on their level of interest. Test and optimize your campaigns.

Lead Nurturing 52

Lead Nurturing Campaigns Lead Rank Lead Scoring 52

SugarCRM

JANUARY 4, 2022

This is where nurture campaigns come into play. Since a prospect requires an average of 8 touches before speaking with a sales rep , make sure you approach your prospects exactly where they are on their buyer journey, and not where you want them to be. Introduction – New Prospect. Closed / Lost Prospect.

Campaigns 44

Campaigns Top of Funnel Lead Rank Lead Scoring 44

Alice Heiman

MARCH 7, 2023

If a referral closes up to 70% of the time, why are we spending most of our effort on strategies that close less than 1% of the time?! At that time, digital marketing efforts were focused primarily on building websites and email marketing campaigns. Create a strategy with the outcome you expect 2.

Referrals 132

Referrals Top of Funnel Closing Strategy 132

BuzzBoard

JUNE 7, 2024

An Overview of How Machine Learning Algorithms Are Used to Acquire Clients in Digital Marketing Agencies In our digital age, technology continues to evolve and provide new ways for businesses to connect with their customers. In particular, machine learning algorithms have proved to be game-changers for digital marketing agencies.

Small Business 52

Small Business Small Business Marketing ROI 52

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Finding the best prospects goes beyond surface-level details like company name and phone number. What is Market Intelligence? That’s where market intelligence comes in.

Sales Qualified Lead 207

Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. To point you in the right direction, we’ve compiled a list of some of the best and most popular B2B sales tactics from general practices to specific sales techniques you can use to close more of your deals. Prospecting.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Rank Lead Scoring 126

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

BuzzBoard

FEBRUARY 25, 2024

This strategy ensures a more efficient process, clearer visibility into sales prospects, and improved conversion rates. Selling to small businesses involves understanding the local market trends, recognizing decision-making hierarchies and addressing specific industry needs. The backbone of any sales organization is its sales pipeline.

Pipeline 52

Pipeline Lead Rank Lead Scoring Closing 52

LeadFuze

DECEMBER 31, 2021

I had to learn how to cook BBQ before I could start building high performing sales campaigns. The audience in a recent webinar poll said the biggest obstacle to creating new sales campaigns is lack of confidence. They also mentioned that its really hard for marketers, because there are so many obstacles and innovations these days.

Campaigns 52

Campaigns Webinar Metrics Face-to-face Follow-up 52

Pipeliner

OCTOBER 20, 2021

If you are targeting business owners for your marketing outreach, LinkedIn can be a great lead generation tool. With so many professionals on LinkedIn, it’s no wonder that the platform is a powerful resource for B2B marketing. LinkedIn is the world’s largest professional network with over 740 million members across 200 countries.

Lead Generation 98

Lead Generation LinkedIn B2B Closing 98

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 105

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 105

Crunchbase

OCTOBER 21, 2021

Lead nurturing is widely recognized as a valuable marketing technique that can help teams drive an increase in sales. Implementing a successful lead-nurturing plan can significantly influence your marketing campaign’s outcomes, as well as customer loyalty, retention, revenue and more. Close more. Search less.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

DocSend

JUNE 21, 2022

Identifying warm leads, building meaningful prospect relationships , and managing sales processes can be a lot more challenging in virtual environments than in-person settings. We’ve put together five simple ways to boost your sales tech stack and close more deals – with tools you’re likely already using. Top Zaps: .

Scale 88

Scale Closing Collateral Top of Funnel 88

Pipeline

MAY 26, 2024

What defines the success of your email marketing? While those two are important metrics, email response rates offer the most direct measure of your campaign’s success. Unfortunately, outbound email campaigns often fail to generate the desired response rate. Your response rate for that email campaign is 10%.

Email Marketing 52

Email Marketing Marketing Campaigns CRM 52

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147