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10 of the Best Lead Generation Software Tools for Your Business

Nutshell

Your business needs leads to continue growing and thriving. Without leads, you can’t make sales, and if you can’t make sales, you won’t generate revenue. So, how do you ensure you’re always bringing in fresh leads for your business? It’s simple — lead generation software.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

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How to Use AI Tools (like ChatGPT) for Sales

Allego

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there?

Tools 118
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Benefits of Integrating a CRM With Other Tools

Nutshell

Jumping back and forth between your customer relationship management (CRM) software and other sales and marketing tools can be a pain. By integrating your CRM with other tools, your business can increase efficiency and make better, data-backed decisions that help drive growth. Haven’t gotten your hands on a CRM yet?

CRM 62
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How to Measure the Effectiveness of Marketing Campaigns

Nutshell

Measuring the effectiveness of marketing campaigns is crucial for businesses to understand their campaigns’ return on investment (ROI). By measuring campaign effectiveness, companies can stay on top and rest easy knowing they’re boosting their marketing strategy’s success.

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Customer lifecycle & CRM: How CRMs impact marketing, sales, and customer service teams

Nutshell

Especially when it comes to the customer lifecycle and CRM, the possibilities are endless. But CRM does more than just support your customer service team. In this article, we’re giving you the inside scoop on how CRMs impact marketing, sales, and customer service teams to help your business thrive.

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4 Uses for Setting Up Automated Email Campaigns

Nutshell

That means you can apply your data insights directly to your email campaigns to help make them more effective at engaging leads and customers. But how do you go about setting up automated email campaigns? But how can you automate your email campaigns? Which email tasks can you automate? Keep reading to learn more.