article thumbnail

B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Let Customers Tell Their Own Success Stories – Salesforce The popular sales technology company specializes in a particular kind of brand storytelling: They allow their customers to tell their stories for them.

Examples 130
article thumbnail

How to Scale Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

Sales technology has been a necessity for quite some time. Even when you narrow your focus to engagement specifically––as opposed to sales in general––technology can still prove one of your most potent assets. . Enlist the Aid of Tech. And this applies across the board.

Scale 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fine-Tuning Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

Sales technology has been a necessity for quite some time. Even when you narrow your focus to engagement specifically––as opposed to sales in general––technology can still prove one of your most potent assets. . Enlist the Aid of Tech. And this applies across the board.

Maximizer 156
article thumbnail

Re-Engineering Your Revenue Supply Chain to Avoid the ‘Amazon Effect’

Sales and Marketing Management

These tools provide real-time alerts that enable SDRs to connect with prospects at their “moment-of-interest”—the exact moment they open their email, click on a link, or download content (an article, case study, white paper or other offer). Clear understanding of territory and assigned leads.

article thumbnail

Sales Tech Game Changers: How to Exceed Revenue and Profit Projections

SBI

Our AI software delivers real-time sales and pricing guidance for all sales channels – direct, inside, eCommerce and more. We deliver that guidance in a simple and seamless enough way for sales to use every day. Zilliant IQ is not like most sales technology tools. increase in annual revenue.

Revenue 139
article thumbnail

Lead Generation Specialists — What They Are and How to Become One

Hubspot Sales

Regarding the skills needed for this role, job descriptions emphasize the importance of having strong sales and communication skills and proficiency in sales technology, such as CRMs. Communication Communication is the foundation of any sales job, and lead generation specialist roles are no exception.

article thumbnail

Best Digital Sales Room Software Buyer’s Guide

Allego

I’m willing to bet you’re like me when it comes to buying something, whether it’s a new pair of boots or enterprise software. One such technology, Digital Sales Room software , has emerged as a game-changer, empowering sales teams to operate seamlessly in a virtual environment. What Is Digital Sales Room Software?

Software 125