Closer's Coffee

APRIL 23, 2020

We know this debate doesn’t rise to the level of the MJ vs. Kobe vs. LeBron comparisons you’ve likely argued at one point or another, but sales is a competitive environment and we liked the challenge of shedding some light on the debate based on our observations. Inside sales vs. outside sales?”. Inside Sales Reps. Relational Sales .

Outside Sales 64

Outside Sales Inside Sales Face-to-face Comparison 64

The ROI Guy

SEPTEMBER 14, 2011

The key parts of an ROI / TCO Tool include: · Questionnaire – to collect information about the buyer’s profile and assets (used to align the research with the unique customer’s scenario), current capital and operating costs (the baseline for improvements), and opportunities for improvement (practices currently in place or missing) · Research metrics (..)

ROI 40

ROI Tools Analysis Sales Tools 40

Bernadette McClelland

NOVEMBER 23, 2016

Much has been written about salespeople, especially those who are employees, speaking up, writing and curating on social channels such as LinkedIn. There is no capex that needs to be raised, no budget that needs to be approved, no technology needed to build it – it is your own unique tool of trade. Yet so many don’t.

Case Study 150

Case Study Comparison LinkedIn Policies 150

Smooth Sale

SEPTEMBER 24, 2021

User-experience design is a magical tool that makes people more engaged with your products and services. This branch includes online and paper surveys, longitudinal studies, polls on the Web, and even analytics tools (including Google Analytics). It includes interviews, usability tests, and field studies. Card sorting.

Trends 78

Trends Research Workbooks Hiring 78

Tenfold

AUGUST 30, 2017

There have been several studies on today’s buyer behavior, and one stand-out commonality is that B2B buyers go online first before reaching out to a sales team (if ever they do). According to the CEB study, you only get a 12 percent mindshare (public awareness) for each typical buyer who goes through the buyer’s journey.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

PandaDoc

APRIL 24, 2023

This could take the form of team sales training, working with marketing to implement helpful resources, or integrating sales collaboration tools into your tech stack, among other things. Let’s now move on to looking at the different elements of a sales enablement strategy, including training and content, tools, and metrics.

Sales Enablement 52

Sales Enablement Webinar Metrics Strategy Top of Funnel 52

The ROI Guy

MAY 9, 2012

The iPad is perceived as a great new business tool, to empower sales to deliver more provocative interactive presentations, and to enable B2B marketing to provide engaging content to ever more mobile buyers. One way to do this is with iPad enabled Value Marketing tools. and "Why You?".

Lead Rank 75

Lead Rank Lead Scoring Marketing Comparison 75

SalesLoft

DECEMBER 18, 2019

What seemed excessive back then pales in comparison with today’s climate of endless choice. Modern CMOs need to be great storytellers, creating emotional connections to the brand across multiple personas, industries, buying stages and channels — all simultaneously.” . In 1953, Baskin Robbins launched its famous “31 flavors” campaign.

Lead Rank 52

Lead Rank Lead Scoring Scale Customer 52

The ROI Guy

MARCH 11, 2014

Content marketing plays a more pivotal role, facilitating buyer decisions – influencing decisions before reps are involved, and arming reps with the sales tools they need to “reframe” the solution picture in the providers’ favor.

Decision Maker 76

Decision Maker ROI Scale Case Study 76

The ROI Guy

FEBRUARY 20, 2019

You make a mental note to do a price comparison later and check your watch. CSO Insight’s fourth annual sales enablement study reveals that while just implementing a defined sales enablement function is proven to increase the number of salespeople achieving quota by 22.7% His hour is almost up. In scenario two , you’re multitasking.

Sales Enablement 40

Sales Enablement ROI Analysis Guidelines 40

The ROI Guy

JUNE 29, 2015

Your proposed investment likely pales in comparison to the cost of not solving the problem, so the key is quantifying this delta. Mark is quick to highlight that the TCO tool delivered personalized calculations and communications as to each customer’s unique cost of “do nothing”, value of change and comparative competitive value.

Discount 83

Discount Lead Rank Proposal ROI 83

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Vengreso

DECEMBER 13, 2022

According to research , 43% of sales teams find email to be the most effective selling channel, and social selling is also on the rise. A sales process should consider different channels, including social media, email, and text messages. We have developed a speed writing messaging tool called FlyMSG. Prospecting.

Sales Process 59

Sales Process Ideal Customer Profile Top of Funnel How To 59

DialSource

JULY 8, 2020

In comparison, outside sales reps go out into the field to meet with clients. In contrast, inside sales reps spend the vast majority of their time at the office, or more recently, in a work-from-home environment , relying on remote-friendly channels to sell. Here’s how to crush your quote and escape the sales productivity trap. .

Inside Sales 69

Inside Sales Scale Outside Sales Face-to-face 69

Vengreso

DECEMBER 13, 2022

According to research , 43% of sales teams find email to be the most effective selling channel, and social selling is also on the rise. A sales process should consider different channels, including social media, email, and text messages. We have developed a speed writing messaging tool called FlyMSG.

Sales Process 52

Sales Process Ideal Customer Profile Top of Funnel How To 52

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

NOVEMBER 18, 2010

This will include an understanding of what white papers, opinion posts, product data sheets and case studies already exist and could be leveraged, and most importantly, will highlight what is missing. To promote understanding of what you have covered and where there are gaps, content should be categorized.

Marketing 40

Marketing Buying Cycle Case Study Comparison 40

The ROI Guy

MARCH 1, 2016

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). Why Your Solutions?– Percent in 2014 Gartner Forecasts 3.1%

ROI 53

ROI Decision Maker Proposal Forecasting 53

Your Sales Management Guru

OCTOBER 6, 2015

Analyze and profile the sales team and distribution channels that you need to penetrate your markets. . Your channel partner strategy should complement the efforts of your team, not cannibalize them. Quantify the results of each partner, and keep senior channel management updated. What levels of support do they require?

Sales Management 40

Sales Management Ideal Customer Profile Hiring Lead Rank 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

JANUARY 16, 2014

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks), • Why Your Solution? Sources: • Gartner Forecasts 3.1%

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

JANUARY 8, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and that over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Proposal 71

Proposal Decision Maker ROI Lead Rank 71

Allego

JULY 17, 2023

Buyer enablement equips and empowers potential buyers with the information, resources, and tools they need to make informed purchasing decisions. It also involves creating interactive tools, such as product demos, that allow buyers to visualize and experience the product or service themselves. What Is Buyer Enablement?

Buyer 118

Buyer Lead Rank Case Study Buyer Persona 118

The ROI Guy

NOVEMBER 10, 2014

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). • Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

APRIL 14, 2015

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

JULY 9, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013).

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

The ROI Guy

JULY 15, 2015

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks). Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

The ROI Guy

APRIL 8, 2014

– the Prospect should not wait to address the issue because every day is costing them, they are leaving good money on the table (significant bottom-line impact, ROI and fast payback), and they are falling behind competitively (illustrated through peer comparison benchmarks), Why Your Solution? Percent in 2014 Gartner Forecasts 3.1%

Forecasting 65

Forecasting ROI Proposal Decision Maker 65

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman? this year, an increase from 3.1%

ROI 40

ROI B2B Social Media Buying Cycle 40

Cience

JANUARY 10, 2020

One marketing specialist shared the case studies of his 2 B2B clients. But B2B customers prefer to study the options they like in detail on the desktop for convenience and only then make a buying decision. ”. The comparison of conversions. CIENCE included, that makes 33 B2B companies. Ottomatias Peura Head of Growth at Speechly.

B2B 54

B2B Top of Funnel Marketing Lead Rank 54

Cience

JANUARY 10, 2020

One marketing specialist shared the case studies of his 2 B2B clients. But B2B customers prefer to study the options they like in detail on the desktop for convenience and only then make a buying decision. ”. The comparison of conversions. CIENCE included, that makes 33 B2B companies. Ottomatias Peura Head of Growth at Speechly.

B2B 52

B2B Top of Funnel Marketing Lead Rank 52

Bigtincan

DECEMBER 21, 2021

In contrast, Bigtincan adopts a simple three-tier hierarchy of tabs, channels, and stories that make management, access, and data storage easier. They are a group of channels. So each of these product lines can be channels, and the main group of these lines could be the ‘Product A’ tab. Book a demo today.

Enterprise 59

Enterprise Enterprise Comparison Lead Rank 59

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Without solid content as the foundation, in-bound and out-bound campaigns don’t have the tools to break through to overloaded, skeptical and frugal buyers.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40