Remove Channels Remove Customer Service Remove Loyalty Remove Twitter
article thumbnail

Why Messaging Is Great for Customer Loyalty Programs

Sales and Marketing Management

Author: Tobias Goebel Customer loyalty programs are a critical marketing tool for many businesses, and it’s clear to see why: they reward return customers, provide touchpoints to drive sales, and help provide insight into customer experience and behavior. So what does this mean for customer loyalty programs?

Loyalty 120
article thumbnail

From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. Operators Are Standing By. You’ve Got Mail! Don’t @ Me.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Economic Collision of Customer Service and Social Media

Increase Sales

The customer has evolved from being King or Queen to being an Internet socially connected King or Queen. No longer must he or she hang on for minutes to speak to your customer service department. Today, social media has expanded communication and has created a very loud and significant economic collision with customer service.

article thumbnail

What’s the Best Way to Convince a Local Business Client to Implement Social Media Marketing?

BuzzBoard

Platforms like Twitter, Facebook, and Instagram provide an affordable and diverse range of marketing options, attracting millions of potential customers. Take Twitter, for example, a platform that instantly connects users to potential customers through hashtags, mentions, and direct engagement. There are over 3.6

article thumbnail

78 Customer Engagement Statistics

Zoominfo

Engagement is driven by price ( 81% ), quality ( 80% ) and convenience ( 55% ), loyalty is about likability ( 86% ) and trust ( 83% ) ( source ). A quarter of Millennials are fully engaged customers, and their engagement is highly dependent on technology ( source ). On average 29% of B2B customers are fully engaged ( source ).

Customer 196
article thumbnail

Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process.

Customer 130
article thumbnail

Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process.

Customer 130